Search Engine Marketing Blog: Has Yahoo-BING Search Alliance Leveled the Playing Field?

So Yahoo and Bing have joined hands to take on Google. So has the playing field for search domination leveled off just a bit you think?

After establishing the Search Alliance between Yahoo and Microsoft, Yahoo had quickly begun transitioning Bing results into Yahoo results. So now, in the US and Canada for English results only, Yahoo search experiences are now powered by the Microsoft platform. This change in other markets will come fairly soon given the speed at which the transition is happening immediately after the public announcement was made.
 
Yahoo will be displaying mostly organic results from Bing. And initially Yahoo will only deliver English-language searches via Bing. As both partners work together to leverage each other, it is not unrealistic to expect that they will soon cover more markets and include other language searches.

Google continues to dominate the search usage market with greater than 60% of users using Google Search.  So has the competitive landscape evened out a little bit with this search alliance between Yahoo and Bing. Or has Google monopoly on search gotten stronger with the search alliance between Yahoo and Bing? Will new players crop up to pick up smaller usage shares in the US and Canadian Search markets?

We're all waiting to see how this plays out….

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