As I logged into my Facebook account the other day, one invite jumped out at me – an invite to become a fan of one of the more popular restaurants around town. Since it also happened to be for a cuisine that our family enjoys, I clicked on the link and became a fan.” I glanced through the threads and found people raving about the food, ambience, décor, music…it went on and on. Most of the posts were complimentary, some were whiny but overall the restaurant sounded pretty good. One of the posts remained stuck in my head – a woman had described the restaurant’s Mud Pie in the most generous manner possible; reading it I could almost taste the delicious chocolate melt in my mouth!
Even though the restaurant was a bit of a drive from home, I dragged my family to the restaurant in question. After dinner, predictably, I ordered THE Mud Pie. And the Mud Pie was everything the woman had described and more.” Licking the last few chocolaty crumbs off the plate, I realized that if I hadn`t checked the link out, I would have missed out on a great restaurant.
And I`m sure I wasn’t the only one who felt that way.
Could there be anything more brilliant? What easier way is there to not only get all your fans to come together on a common platform, but also get them to market your brand for you? Its word-of-mouth, advertising and brand building all packed neatly under one simple concept â€“ social media marketing!
Moreover, it is targeted positioning / advertising at its best. People who know their friends tastes and interests forward these invites, advertisements get filtered according to profiles, and each click on the site is recorded. The costs are minimal and the Return on Investment (ROI) can be perfectly measured.
So isn`t it time for you to stop being apprehensive about this new form of marketing? Jump onto this growing social media marketing phenomenon before you get left behind!