Quality versus Quantity!

Twitter follow

Image Reference: http://stut.net/blog

LOL, I saw this sign and couldn’t help chuckling. This to a great sign to use if you want to curtail followership from people who are just following everyone in the hopes of gaining new followers.
People seem to think that gaining followers & friends is critical to achieving success on social networks.  I can only imagine the frustration of those individuals who believe in “quantity over quality” when twitter announced that a person could not follow more than 1000 people in any given day.

To capitalize on social media, all of us must first understand why we are online and why we spend so much time networking. The next step is to understand who we want to follow and why.

Are we following people who are creating quality content that is helpful, interesting, engaging, or otherwise conversational? Or are we just following people

Now I must admit that I believe in reciprocity so when someone follows me, it is more than likely that I’ll follow back. Sometimes I wonder why I follow back someone who’s got 2000 followers and not a single tweet to their name. Or I wonder why when I follow back those who have no avatar, no bio, and no tweets. But I overlook those things because I feel that if they took the time to follow me, I should follow back. The only exception to that rule is when I find followers who are not real or who are trying to sell me “get rich overnight” schemes.

So why am I on twitter you may ask?

I’m on Twitter to network and connect with others, to relax and have fun while engaging in lighthearted dialog with others who see humor in situations, and also to get visibility. The last is important because I admit, unapologetically, that after all is said and done I’m still a businesswoman thinking about growing my business and gaining new clients through online and offline networking.

(It’s a whole another matter that the visibility ain’t quite anything to write home about when every third follower I get is a spammer.)

But I’ve never played the “quantity” over quality game, even offline. I’ve always preferred to attend smaller networking groups where personalized networking makes it a “quality” event versus trying to network with 500 people in two short hours where all you end up doing is exchanging cards and rushing around the room doing nothing more than “hi, I’m so & so, and “bye”.

But I digress!

Bottom line is this. Stop the mad rush to gain hundreds or thousands of followers. Instead, GET an audience!

Follow those who’ll not only follow back but will also:

•    Engage (say hello back, weigh in on topics, etc.)
•    Retweet (take your information and share it with their own followers)
•    Respond (participate in dialog that is more than one tweet long)
•    Support (send you hugs when you need them, congratulate you when you get a win, feel sad when you are feeling ill, etc.)

Trust me, they’re there! We just have to do better at finding AND keeping them!

For positivity and support; Two reasons you must begin Tweeting!

Ok so I’ve been "playing" on Twitter and Facebook, actively, for over eight months now. On Twitter I have oh about 2800 followers and on Facebook I have about 270 friends. (Although there’s a WHOLE lot of activity happening on other networks on my company’s behalf, I personally network extensively on Facebook and Twitter.)


I’m a bit more conservative while networking on Facebook than on Twitter. That’s cause my kids are on my friends list and I really, really don’t want people befriending my kids when they become friends with me. On twitter on the other hand, it’s a whole different way of networking. So much more open, supportive, and a lot more fun.


Here are only two reasons you should begin tweeting:


Ask for help, and YE will receive


My twibuddies are the best! Whether I ask for help to review my beta site before launch or whether I ask for an opinion on a certain product, there’s always someone willing to take the time to respond.


I’m launching my new web site and I posted one tweet saying I was looking for feedback. Within three minutes, I had eight (8) people who volunteered and reviewed my site and gave me valuable feedback on typos, navigation issues, and such. Each individual spent perhaps 10 minutes on the site and they helped me reduce my team’s time to conduct user acceptance testing by almost two days. Talk about impact to the bottom line!


Who needs medicines?


Now I’m never depressed or unhappy. I can be a rabble-rouser and I can be sarcastic but throughout all that I’m generally pretty upbeat, positive, etc. But even for a positive person like me, I feel a smile curving my lips when people take the time to commiserate with me when I share a trying experience or when they send me hugs or a backslap (figuratively of course) through their tweets. It feels wonderful that someone is out there reading what I have to say.


So can you imagine what a person facing depression, health issues, and loneliness can get out of twitter if he or she just spends a few minutes chatting with people and engaging in some positive, supportive, engaging dialog? And those weekly "followfriday" recommendations are sure to light up anyone’s day.


I think that Twitter is perhaps the best place for someone to be when they are feeling blue. All they have to write is "I’m feeling a little blue" and they’ll get everything from a link to an uplifting song to hugs and cheers from their network. Those painkillers and depression curing drugs may not be as needed.


There are SO many wonderful tweeps on my "followers" list that I couldn’t possibly mention all of them here. But here are some you may want to check out:

  • Spreading positivity: @sophie_lahoste,
  • Baseball addict: @Cohoons_World
  • Friendly: @chet6, @esaarem, @belladonnarose,
  • Helpful: @admore, @cxiro, @sunilv, @pattib22,
  • Supportive: @Adrigonzo, @mohitmohan, @
  • Funny: @lisisilveira, @holymully, @sanjeevsarma,@chiefsanjay
  • Good content @sm63, @indian
  • (new & old) Friendly peeps: @SiddharthKS, @SwitchingGranny, @srustirao, @d33pak, @MarkEricJohnson, @DH_Photography, @pseudomedia
  • Engaging: @tomraines, @shailesh, @nadeemd, @curtclapier, @pamelaweir, @joem32, @emma_zero
  • Music sharer: @WarLordwrites


ARE you Bing’ing it now or still Googling?


What do you think would happen if you walked into a meeting and said “I binged it and found out…..”?


You went to a prospective customer meeting and the customer wanted to know how good you were, in the olden days (until a month or two ago), you’d have said, “Please go ahead and Google me”. Now though, what would your prospective customer do if you said “Please go ahead and Bing me”!

Don’t you just love Microsoft for coming out with BING? Could their team have come up with a better name than something that is innocuous but that sounds positively “not innocent”? (Call me unimaginative but that’s the best way I could describe it.)

To be honest, I’ve not made the switch yet. No, no, I don’t hate Microsoft like all of you do; I just haven’t taken the time to check Bing out yet. Once in a while I’ll take a quick look and then revert right back to my habitual process of Googling everything.

How about you?

SNS anyone?

It’s time to quit social networking when you being to feel SNS.  What’s that you ask?  SNS or Social Networking Stress is going to be the next disorder that will plague the world.


Social networks provide us all with a “sense of belonging”. You know what I mean. You say something about a funny incident that happened to you and people in your network respond back with  a “LOL” or with an anecdote of their own.


You talk about your bitchy boss and voila, everyone wants to share “bitchy or A****** boss” stories. The adage of “misery loves company” really applies well in social networks and it feels good doesn’t it when someone sympathizes to something that we are going through?


And that leads us to the question of popularity. Sooner or later, you are going to begin equating your “popularity” with the number of followers you have, the number of people who engage with you, the “followFriday” recommendations you get every Friday, the “total number of friends” on your FB page, etc. etc.


So to remain popular and to continue feeling “belonged”, guess what? You are going to begin spending more and more and more time on social networks.


You might ask if I’m speaking from personal experience. And I’d have to laugh and say “not at all” but most of you won’t believe me. But no matter!


My point is that “SNS” is bound to happen sooner or later. Because even if you are spending time with people who make you feel good through their positive encouragement and “go girl” (or go guy) backslaps, sooner or later you’re going to ask the following questions:


>> How many sites will I be able to visit today?


>> Damn, I forgot to visit FB today, what’d I miss?


>> Why hasn’t anyone said hello to me?


>> How come I only have 5 “FollowFriday” recommendations?


And then you’ll know you have SNS or Social Networking Stress!


[No, this is not a doom & gloom prediction but a little humorous tongue-in-cheek look at our obsession with social networks currently.]

Text Messaging – TTYL

In one of my recent workshops, a young sales person told me that he’d been to a play and the entire time, people in the play kept saying “LOL”. He thought “LOL” meant “lots of love”. I couldn’t help but laugh because everyone knows that LOL means “Laughing out Loud”, right?




This whole new “text messaging” vocabulary is confusing people as heck, especially for those parents and adults who’ve not embraced text messaging yet. My kids find themselves in a little different scenario cause they have a mother who is more tech savvy than themselves and they’re plenty tech-savvy!  The other day my son said to me “Mom, my friends think you’re cool cause you can text message”.  (That surprised me a bit because I thought all moms of teenage kids text messaged their kids.)


After having that discussion with my son, I decided to do a quick poll with my colleagues and business clients. Come to find out only 10 out of the 100 or so people I spoke with used text messaging on a daily basis. And therefore, most of them couldn’t tell me what KUTGW or TTYL meant.


So I thought well, it’s time to put together this blog quiz to see how others do with these acronyms. Because remember, what you don’t know can hurt you. (And yes, your teenage kids may not like it if you become savvy in with this lingo but that’s tough luck for them.)


So here goes, and hey guys and gals, no cheating by googling this or asking others! Take a quick run through and tell me how you did.