Social Media Blog: Why Search Engine Optimization And Social Media Marketing Go Hand-in-Hand!

Search Engine Optimization (SEO) means preparing your website for Search Engines. With Search Engine Optimization,a company website can be found in the "organic" or non-paid rankings of search engine results for various keywords. Not all keywords will result in your website being on the 1st or 2nd page of leading search engines like Google, Yahoo, and Bing.

I say that a website without Search Engine Optimization is like a car without gasoline. It's dead in the middle of the Internet superhighway, going nowhere, bringing no one to it, and doing nothing of much. When a website is optimized, it becomes the gasoline that allows the website to run on the world wide web.
 
Social Media Marketing on the other hand is a strategy used to share content, invite interactions, and communicate key messages about your company to get visibility. With Social Media Marketing you get a "buzz". Popular websites like Facebook and Twitter allow quick sharing of content which drives traffic and brand visibility.
 
To get succesful online, you cannot choose one or the other. When done properly, Search Engine Optimization and Social Media Marketing can help you maximize your online investment and increase your visibility.

Businesses doing only one or not doing anything with their websites have no chance of being found.

Social Media Blog: Should your business choose between Facebook and Twitter?

Business owners ask me which is better; Facebook or Twitter. I tell them that ideally they need to be on both. Here are the top three reasons your business needs both, Facebook and Twitter:
 
Twitter:

  • Very good viral marketing tool
  • Allows you to quickly share information
  • Content can be found in Google's search results
  • Increases brand awareness
  • Drives traffic to website when links are used
  • Distributes time-sensitive information fast and furious

Facebook

  • Good for brand recognition, especially for recognized
  • Allows sharing a variety of content including photos,  links, videos, and more
  • Allows large number of followers and fans to market product and services.

A presence on both networks allows you to optimize your online presence. Don't settle for one or the other. Leverage both; Twitter and Facebook to get the biggest bang for your marketing dollars.

Social Media Blog: What CAN’T I Do With My Blackberry!

I went out and got a new Blackberry this past week. And I swear that there is not a better toy out there. What CAN'T I do with my Blackberry???

Phone? Check
 
Email? Check.

Two Email Boxes? Check

Three Email Boxes? Check

Camera? Check

Video? Check

Text Messages: Check

Facebook: Check

Twitter: Check

Not to mention, music, alarm clock, calendar, web browsing, you name it, my blackberry does it.

People, let me tell you that with m new Blackberry, I don't need anything else!  My new slogan: Have Blackbery, will travel!!!

 

Social Media Blog: Newspapers will find ways to make money says Google Chief Schmidt

Google's CEO says newspapers will find a new way to make money. Not everyone agrees. We all know what's happening with the newspapers. They are losing advertisers and circulation has dropped year over year. So many journalists are out of work and are trying to find a new career for themselves. 

Along with Google, social networks like Facebook, popular blog sites, and others are taking the lions' share of advertising dollars that used to be spent on newspaper and magazine advertisement.

Google's CEO (at the annual American Society of News Editors conference) said that "newspapers are vital to democracy". I agree to that statement totally. I also feel that the pleasure of sitting at the kitchen table on Sundays with the papers cannot be replaced by sitting in front of the computer reading the online news. It's just not the same.

But what I don't see is how newspapers can revive themselves with the popularity of online media and the continued migration of more and more advertising dollars from print to digital media. Google's CEO thinks there will be a way for newspapers to survive with a new business model.

For the sake of my journalist friends and peers I hope that someone figures out a way to do so soon.
 

Social Media Blog: Get ready to leverage Social Networks like Twitter. It’s way past time if you aren’t leveraging social media marketing strategies to grow your business.

So Twitter's growing and recent statistics show that over 60 percent of Twitter registered accounts are from outside the US. Not surprising if you've been playing on Twitter and have seen the growth in your own non-US followers.

In addition to the fact that Twitter is available in several languages such asFrench, German, Italian, Japanese and Spanish, I think that it's growth can be attributed to it's simplicity and accessibility.
 
If you are a US business owner, you are wondering how this can help you if over 60% Twitter users are outside your "target" market.
 
So then let's take a look at the numbers.

Assumptions:

  1. Twitter has 50,000,000 (50 million) users
  2. Twitter has ~ 60% users outside of the US so US based Twitter users = ~ 20,000,000 (20 million)
  3. Twitter's active users are approximately 21% so US active* Twitter users = ~ 4,200,000 (4.2 million)
    *Active users are those who follow at least 10 people, have 10 followers, and have at least tweeted 10 times

Based on the above assumptions as a US business owner, you have access to 4.2 million users through Twitter. Agreed that every state has a different number of Twitter users.

But let's just assume that each state had an equal number of Twitter users.

That means that if you want a "local" audience, you have access to 84,000 Twitter users in your state alone. Drill that down further and especially if you are in a metro-area, you can safely assume that your audience is at least 50% of the 84,000.

Now think about how much money you are spending on the "local" yellow pages, direct mail, and local advertising campaigns. Then compare the "cost" of those traditional methods and then compare the cost of doing online marketing using experts (like us).

Have you arrived at the same conclusion that Ford, Dell, and other companies have arrived at?

It's a fact! Social networks provide GREATER REACH at LOWER COST.

It's time to move beyond the excuses like "no-time", "no-money", "no-skills" and it's time to outsource your social media campaigns to companies like ours who provide hassle-free management, lower cost implementation, and results. We've got your Internet Marketing needs understood and have finessed solutions that work.
 

 

Social Media Blog: Social Networks Changing Our Cultural DNA?

I read today that a 16 year old filed a "hacking" complaint against his mother. Apparently, this 16 year old from Ark forgot to log off the computer and his mom decided to log in and check into what he was doing as well as allegedly wrote things on his wall which could be "slanderous".

Hmmm….How many things are wrong in this story?

In the first place, what's apparent is that there's no trust between the mother and her 16 year old son. If there was trust, there would be no need to "hack" in. Also,if the kid forgot to log out, is that really called hacking?
 
So parents shouldn't check up on their kids because that'd be a violation? What if the 16 year old, MINOR, was being cyber stalked? Next thing you know, kids will begin complaining about that phone that allows parents to geotrack their kids. And why would the kid need to go to the courts is totally beyond me.

And as far as the mother goes, why any mother would have to resort to breaking in is beyond my comprehension. And even if she had to do "secretive" monitoring, why would she herself post something that would be slanderous to her own child?
 
Yes, I know this blog is not on a "business-related" topic but as a parent AND a social media practitioner, this news item really really bugged me and I wanted to report it so that other business owners who are parents take note and know their rights…..
 
 

Social Media Blog: Quality versus Quantity on Twitter

So when I talk about Social Networking, invariably the question comes up "Is quantity important or should we just focus on quality?"

Yes, quality is very important but so is quantity.

Why you ask?

Well, here are two logical reasons for your consideration:

  • Big numbers attract bigger participation: Right, wrong, or indifferent, people follow the leaders. If you have 10,000 followers (or fans or friends), people want to follow you because you appear to be "influential". Think about it for yourself; would you be more inclined to follow someone who has 2 followers or someone who has 2000?
     
  • Bigger numbers give you bigger reach: Say you have 5000 followers and you post a general tweet. Now say only two of your followers pick up the tweet and retweet it (repost it) for their followers. And say those two followers each have 5000 followers. That means that your tweet just got visible to 15000 people in a jiffy. Whether all 15000 read your tweet or not, it's there for people to see. That's huge! Your reach through social networks is dependent on the followers and friends in your network. The more you have, the bigger the reach.

So yes, quantity is an important dimension when conducting social networking. Focus on quality AND quantity and you'll see the benefits of social networking grow exponentially.
 

Social Media Blog: Integrating Social Media Strategy With Public Relations Strategy

Reporters love social media just as much as you and I do. Yep, a recent study conducted at the George Washington University showed that reporters are relying on social media sources when researching stories. 89% of surveyed reporters said that they use blogs for story research, 65% depend on Facebook and LinkedIn, and over 50% rely on sites like Twitter.

The logical step then for all business owners is to integrate their Public Relations strategy with their Social Media strategy.

Although reporters aren't going to simply rely on social networks for their stories, given that they are looking there means that your business needs to be there. Half the battle is won when you simply show up on social networks. The rest depends on how well you leverage the social networks to promote and brand your company and its products and/or services.
 
A comprehensive strategy is one in which all facets of marketing are covered. When implementing your social media strategy, to get a bigger bang for your buck, remember to integrate public relations with social networking.

Social Media Blog: Want a Gmail Email? You Must be 13 Years of Age or Older!

Your kids want a gmail ID? They'll need to be at least 13 years of age to do so. That's the new change over at Google after the buzz over the launch of the "Buzz" social networking platform.

Google is also helping parents with tips on protecting teens with a video posted on YouTube about safely using Buzz.

There continues to be a growing concern about privacy, or lack there of, on social networking sites. Social networks increase our vulnerability to criminals, bullying, sexual predators and other predators. Companies like Facebook, Google, and Twitter will need to continue educating users on how to be safe while networking online.

 

Social Media Blog: Looking for a Job? Then Think Twice Before Posting on Social Networks

I don't know what it is that makes people want to "tell-all" on social networks. Why oh why do you have to tell people about thing that are best kept secret? And when you are looking for a job, social networks may become your biggest enemy if you love to tell all.
 
You know that Facebook is one of the biggest social networking sites with over 400 million active users. And you should know that employers are leveraging the power of social networks to find out more about potential and current employees.  So what are some "don'ts" on social networking sites like Facebook?

  • First impressions can be lasting: Hide those photos that show you totally drunk or behaving inappropriately. Ask your friends NOT to post pictures of you online without your permission.
     
  • Quit whining online: Complaining about how tough life is, what an ass your boss is or how difficult it is to work at your current employer is not going to win you any brownie points with potential future employers.
     
  • Beware what your status updates share: Ummm obviously you don't want to be constantly updating your status during work hours. Nor do you want to talk about missing deadlines due to planned parties or vacations. Bosses don't like stuff like that and neither do prospective employers
     
  • Use your privacy settings:  Make privacy setting updates your priority. Check and recheck who can see what information on your profile so that you are protected.

Beware and be smart. If it can land you in jail or unemployed, don't post it online.