I call Social Networking, Social Brandcasting. Brandcasting means simply “casting” your brand out there in the social networks, period!
However many businesses are still not able to see the value of Brandcasting.
Brandcasting on Social Networks has the following key benefits
• You can reach more people through popular sites like Facebook & Twitter due to the sheer volume of users each of them has
• You can continuously promote your services and company events without spending any money on printing collateral, direct mail pieces, etc.
(Note: Although social networks are “free”, social networking is not free, but that’s a topic for another blog)
• You can brag about yourself and your products or services and no one will think less of you.
You can do "horizontal" brandcasting which is to everyone and everywhere across the board, same message, same positioning. In horizontal brandcasting, you would use common messaging to promote generic messages about your brand or products and services.
Then you can do the "vertical" brandcasting where you position different messages on different platforms. In vertical brandcasting, you use different methodologies to reach different audiences. You may choose to reach a specific age demographic or you may target market using geographic area, etc.
The other important aspect of Brandcasting is the need to balance quantity (number of followers, fans, connections) with quality (what you say, how you say, and the persona you create of yourself or your company online, etc.). Quantity AND quality matter and don’t let anyone tell you otherwise.
Brandcasting is a powerful strategy and social networks are the vehicle for executing that strategy to get visibility for your company or products and services. Isn’t it time you got started on your Brandcasting campaigns?