Social Media Blog: Social Networking is Social Brandcasting!

I call Social Networking, Social Brandcasting. Brandcasting means simply “casting” your brand out there in the social networks, period!

However many businesses are still not able to see the value of Brandcasting.

Brandcasting on Social Networks has the following key benefits
•    You can reach more people through popular sites like Facebook & Twitter due to the sheer volume of users each of them has

•    You can continuously promote your services and company events without spending any money on printing collateral, direct mail pieces, etc.

(Note: Although social networks are “free”, social networking is not free, but that’s a topic for another blog)

•    You can brag about yourself and your products or services and no one will think less of you.
You can do "horizontal" brandcasting which is to everyone and everywhere across the board, same message, same positioning. In horizontal brandcasting, you would use common messaging to promote generic messages about your brand or products and services.

Then you can do the "vertical" brandcasting where you position different messages on different platforms. In vertical brandcasting, you use different methodologies to reach different audiences. You may choose to reach a specific age demographic or you may target market using geographic area, etc.

The other important aspect of Brandcasting is the need to balance quantity (number of followers, fans, connections) with quality (what you say, how you say, and the persona you create of yourself or your company online, etc.). Quantity AND quality matter and don’t let anyone tell you otherwise.

Brandcasting is a powerful strategy and social networks are the vehicle for executing that strategy to get visibility for your company or products and services. Isn’t it time you got started on your Brandcasting campaigns?


Social Media Blog: Why Use Twitter for Business

There are a lot of social networking sites out there. Facebook is right up there in my eyes (and in the eyes of about 500 million others) in terms of interactivity, ability to share content, comment on other people’s statuses, etc. etc.  LinkedIn is pretty good too and although it's getting a bit crowded with every recruiter and outsourcing company from India, it overall offers quality content in the form of connections and interactivity. I'm pretty opinionated so blogging fulfills the need I have to opine on things.

Then there are other platforms which I off and on play on; Google Buzz, Digg, Stumble Upon, et. all.

But Twitter is my absolute favorite networking site. Twitter provides:

  • total interactivity with multiple conversations all going at once
  • access to those companies or people that I want to reach now
  • global promotion of any content that I publish, period!

But know that I'm not "tweeting" just for fun! It's a business tool that we use to promote ourselves and our clients. Yep, you as a prospective client will love to hear about our "hassle-free campaign management services. But I digress.

What I want to convey here is that you as a business owner need to get on Twitter, now. 


Because Twitter allows you to:


  • Brag/showcase/share as much information as you want: We'll prove to you that it is the most “COST-EFFECTIVE way you can generate global visibility for your company
  • Engage with prospects and customers: If you have a customer service component, this is the best way to be “agile” and “responsive” to your customers. For all companies Twitter can be leveraged to reach those who are not as easily accessible through normal channels
  • Streamline the business development process: I mean how often in the past could you have direct access to the local governor, the top celebrity, the top TV show host, or the CEO of a company?
  • Identify alliance partners. Since everyone's talking about what they do and what they sell, what better way to identify alliance partners than browsing Twitter to find prospect alliances?
  • Create a referral network: Let's not forget the need for referrals. When people interact and form a "trusted" relation, referrals are just a step away.
  • Promote brand awareness: Yep, tell everyone who you are and what you do and why you believe in some cause and how you are a good corporate citizen. People want to hear this from you. By posting it on Twitter, everyone gets to read what you do and who you are.

Don't get me wrong. Facebook is wonderful. Twitter though is totally "now". Chat with multiple people all at once. Promote one message to thousands with just a simple click of the button. Request the forwarding of your message and voilà, several followers jump up to fulfill your request.
Twitter is fun; Twitter provides engagement galore; Twitter is good for business! It may be just my opinion but it's validated by millions!

Social Media Blog: Buying Twitter Followers? Really???

I keep getting these spam messages telling me how I can quadruple my Twitter followers in minutes. And a Google search reveals numerous websites giving you the option of BUYING Twitter followers. And all I can say is Really???

It's ludicrous and totally pointless to "Buy" followers. What would the point be again? Does anyone really believe that growing followers inorganically by paying for them will provide any value?

The whole purpose of social networking websites is having the opportunity to network with others online. Leveraging your network to spread your company mission, product and service information, and bragging about how good you are, are all relevant only when there's someone willing to listen, engage, and take some kind of action. When you buy followers, you see a growth in the number of followers but the end benefit is completely missing.

You wouldn't "buy" networking connections in a face to face networking session would you? Well then don't do it online either. There's no purpose to it. Be a smart social networker. Engage and pour your sweat and blood (not literally of course) to get noticed organically. Establish credibility through dialog and an exchange of ideas. Then and only then social networking will make sense AND provide a return on investment.