A new client who came on board last week had the following challenges with their ex-web provider:
- Received a BEAUTIFUL but disorganized website with information plopped in here and there and everywhere
- Believed that their search engine optimization was being handled but received no rankings or ranking reports to demonstrate performance
- Paid for paid marketing campaigns (PPC) but never received any reports showing keyword performance or ROI
I find all this quite perplexing. As a search engine marketing company owner, I know very well that what we sell is considered "loosy-goosy" because the client is not getting a physical product for their money. We sell marketing know-how essentially and the only tangible products we can offer are reports demonstrating performance of the campaign.
We have a tough time selling our solutions and know-how to begin with. But it becomes difficult when we have to prove that we are better than the last guy / gal who promised all the same things and never delivered.
Come to think of it, I think others should keep non-performing! That way companies like mine can come in and demonstrate search engine marketing results that are tangible!
Ok so on Twitter, of course I'm following more strangers than I'm following friends. Maybe because some of my friends aren't on Twitter. Maybe because I don't want to follow friends on Twitter, I want to follow others who will become friends. But Twitter seems to think that instead of following strangers, people will find tweeting more fun if they can find their friends on Twitter. So they added a Find Friends feature which allows you to find Facebook and LinkedIn friends to Twitter.
You can find which of your friends are on Twitter using the Twitter Facebook. You can follow them instantly or add them to a list. Of course you can also post tweets directly to Facebook's pages when posting to your Twitter profile.
Twitter LinkedIn shows you which of your Linkedin connections are on Twitter. You can follow them and also post tweets on Linkedin.
Ok so! If you are my friend, now I can be your friend also on Facebook, and connect on LinkedIn, AND follow you on Twitter.
Uh but why do I NEED to connect with my same friend everywhere???
Social networking means "public conversations" about you, your company, your brand or your products and services. Public conversations are great when they are positive. Negative conversations; not so great!
However, not going online is not the way to avoid negative conversations. Remember, they're happening; whether you are online or not. So why not proactively monitor those conversations, participate in them, and ensure that you influence how they continue?
The first step towards Reputation Management is knowing that someone's talking about yourself. So first keep track of the conversations around you. To do so, go to Google Alerts today and sign-up to receive alerts about your name, your company name, or your products and services. Google Alerts delivers emails with alert results to you or you can go to Google Reader to read them.
I personally prefer getting emails once a day because that way I can quickly scan through them and know if something jumps out at me.
Google Alerts can be setup for other reasons too. You can monitor Request for Quotes (RFP's) in your industry or you can create a Google Alert to stay abreast of a favorite topic or person. Perhaps you are a Lady Gaga fan or perhaps you just want to see all the conferences that are happening in 2010 so that you can plan to participate; whatever your interest, Google Alerts allows you to keep stay abreast of things that are important to you. And that's called Conversation Monitoring.
(Disclaimer: Google didn't pay me to write this promotion about Google Alerts)