Category Archives: Business Tools

Search Engine Marketing Blog: Social Networking for Business Works, if Done Right!

More than half a billion users, a huge reduction in advertising expenses, a stable platform for your business promotions and a completely free channel to do your business promotion. Why wouldn't a business see the opportunity in marketing on social networking sites? Not only can you interact with your prospective clients and gain their feedback in an easy manner, you get a chance to build a better relationship AND influence new buying decisions through those relationships.

Social platforms like Facebook, Twitter, and Linkedin have leveled the playing field for small businesses who have fewer resources to gain international or even national or state-wide exposure to prospects. The major advantage they provide is that your products and services get noticed by a whole bunch of people who could not have in the past known about you, at a fraction of the cost of television and radio and for that matter even other traditional means of marketing.

The most impressive aspect of business networking is the ability to directly access decision makers and buyers. And remember the good old days when you had to spend money doing a survey or a product launch pilot to get feedback on a new product or service? Well, no longer do you have to spend money there, just ask your trusted network on the social sites you play on and you'll get that feedback clear, detailed, and free and all in a matter of minutes.

Yes, there are disadvantages like spam, inquiries from unqualified prospects, reading stuff that has no bearing or relevancy to what you do or sell BUT remember, some bad with the good is inevitable.

So what are you waiting for? Yes, social media marketing is important to your industry and his and hers and every type of business you may be in. No, social media marketing is not just limited to service oriented or product oriented or customer facing or customer support organizations. No, it's not just for corporates or for business to consumer or business to business type of companies. Social media marketing is relevant, important, and applicable to all business types.

Remember, it's JUST ANOTHER CHANNEL much like TV, Radio, Billboards, and Direct Mail. But it is one of the MOST cost effective channels out there, at least for now!

 

Search Engine Marketing Blog: Promote your Business with a TwtQpon!

TwtQpon.com is a cute tool that allows  you to create online coupons and distribute them through Twitter, Facebook, and other sites. It obviously appears to be more appropriate for Ecommerce retailers but I think non-ecommerce retailers can try to use them too to generate more visibility for themselves. 

Basically this application can allow you to add more value to your followers by offering them a special deal. It would probably work best for florists, pizzerias, restaurants, and online retailers who want to quickly pick up some sales and also get some visibility on twitter, fast!

Steps to create your TwtQpon:

Visit TwtQpon.com and then click on the "Create a Coupon" button. In the web form, enter the following information:

  • Your Twitter account name, coupon title, and coupon details (high-level)
  • Include an image of your logo or product you are selling
  • Specify a coupon code or leave it blank (but it's better to include one for tracking purposes)
  • Add a link to your website's landing page (specify the correct one)
  • Optional: Include an expiration date for the coupon (always best to have an expiration date)

 
All done!

Once the TwtQpon is created for Washington DC. Mark J. Rochon, the app gives you an option to tweet about it, share it on LinkedIn, Facebook, and other sites and even email it to people you want to notify.  Your network will see an update with the information you filled out above. When people click on the link in the post/email, they'll be taken to TwtQpon.com & then from there they'll be redirected to the URL you had  included when creating the coupon.
 
And the latest release of TwtQpon allows you to brand your TwtQpons….yep, with your logo and branding colors.

TwtQpon says "there are no fixed costs, you can decide how much you want to pay" for creating the branded TwtQpon.  So you pay a one-time fee using paypal (cool how you are redirected to pay pal) and then you can create your branded TwtQpon. Since your profile travels with your twtQpon, you get additional brand visibility.

Sounds like a good deal to me. You can pay as little as $10 per coupon creation and offer whatever specials you want. (Although if every user even just pays $10, the TwtQpon folks with only 5000 followers can make $50K.)

Why don't I have such ideas eh??? Think Nipa, Think!!!

Search Engine Marketing Blog: Social Media App “Tweet Nest” For Archiving Your Tweets!

Ok so when I first read about this I thought "and why would I care about taking a backup copy of my tweets?".

But curiosity took me to the Tweet Nest website. Note they don't even have the domain tweetnest.com – the url I was led to was www.pongsong.com/tweetnest – weird!

But anyway! So Tweet Nest provides "browsable, searchable and easily customizable archive and backup for your tweets". The website asks you if you ever wanted to take a "look back" to see what you tweeted "this time last year" or if you were looking for a "hilarious video" that you can't find anywhere anymore.

So basically you can install Tweet Nest on your own web server and voila, you've got the ability to save all that crap you tweeted about and some!

Here are the highlights of Tweet Nest

Back-up & Archive: Basically store and search tweets to find whatever you are looking for. Includes the ability to search for Retweets and links to original tweets. All your tweets going back in time can be backed-up.

Viewing: You can view all tweets at a glance and they will event include Twitpic and other media hosted on various media app providers. And you also get an "elegant" bar chart of the number of tweets, retweets, and replies you've sent per day.

And wow, you can customize your "archived" tweets to make them look "COOLER"!

For those of you who thrive on technical mumbo-jumbo, Tweet Nest is a PHP and mySQL app running of course on a Linux box.

So, excited about storing your archived tweets and customizing them to make them look Jazzy?

Me too (not)! But hey if it makes you happy, who am I to judge! LOL