Category Archives: Content Writing

Social Media Blog: The Information Superhighway that Rivals the Billboards on the Freeway!

We'd all be on billboards seen on the major freeways in our town!

Yes, we would. If we could afford it that is.

Most of us smaller businesses can only dream of being on those big, beautiful billboards being visible to the millions of people driving down the major freeway. We all want everyone to know what we do, who we are, what we sell. Right?

But wait! There's another freeway known as the information superhighway or the Internet as we call it. It offers you Twitter, Facebook, LinkedIn, and other social sites to make sure that you get an even better reach than that billboard you so covet.
 
Today’s online business world is all about creating a buzz around your brand and getting better connected with prospects and customers. By appealing to their interests and interacting with them, your company has a much greater chance of driving prospects to your site.

Stop casting a wide net of spam and advertisements that rarely provide the necessary Return on Investment (ROI). Use tools like Twitter, Facebook, and LinkedIn to shorten your sales cycle, build credibility, and convey what your customers want to hear. With just one 140 character tweet or with just one Facebook post, you can reach millions. Billboards on the other hand can only be seen by the few thousand who drive up and down that area each day.

Social media is here to stay. You can hide from it for a while, but you can't run from it forever. And if you haven't checked lately, check what your competition is doing online. If they've already leap-frogged you, there's your first worry. If they haven't, there's your first step. Call us either way and we'll make sure you stay abreast and get ahead of your competition!

It's time to get social. It's time to go gangbusters online. What are you waiting for again?

Social Media Marketing Blog: Press Releases for Small Business Visibility

So many small businesses don't leverage the power of promoting content. Content in the form of blogs, articles and press releases are a sure way to get your website more visible in search enignes.

Press releases are a great way to share information about your company or a product. Using the appropriate keywords in the press release can help boost your search engine rankings and make your site more visible to potential customers.

When adding keywords:

  • Be sure to add them to your headline
  • Make sure that the keywords you choose are relevant to your product or service.
  • Keep your keywords as specific as possible.
  • Be Creative to engage your readers

 
Also

  • Make the press release informative and interesting.
  • Be sure to share information that will result in an interested party checking out your website.
  • Create a press release on a regular frequency.
  • Post the press release on your website.
  • Promote the press release on various social networking sites.

 
Content is important to growing your website footprint. Focus on content and you'll see the results. Contact us to learn more about how we can help with your content needs.

Search Engine Optimization Blog: Wondering Why Your Site Isn’t Getting Ranked in Top Search Engine Results but Your Competitors Are?

 

Well I could spout technical mumbo-jumbo and confuse the heck out of you I can tell you the truth in simple English. Without Search Engine Optimization, there is NO way your website is going to get ranked.

The good news though is that just cause your competitors are getting ranked in top results, doesn't mean they are doing any better. Search Engine rankings are only worthwhile if your website shows up in top results for phrases that people are searching on. Let me repeat that. Search Engine rankings are only worthwhile IF your website shows up in top results for phrases/keywords that people are searching on. Otherwise you can get ranked but no one will be searching for that phrase so no one will come to your website. Capice? 
 
But for search engine optimization to really work, content is important. Content is king and continues to remain so. If your site is not interesting enough or possess information about what customers are looking for then you are out of luck. 
 
I see many sites with old content that is dated, "coming soon" signs, and empty pages. Business owners don't seem to realize the value of good, quality, frequently updated content.If your website content doesn't have those qualities, your website is doomed for failure. And if your content isn't updated often, why would visitors come back?
 
Remember, it's Web 2.0. No, it's not just a buzz word nor is it rocket science stuff. It simply means "interactivity". Interactive content in the form of informational updates, blogs, and press releases is good for the website's positioning and for educating the prospect or customer. Frequent updates are important too. "Coming soon" signs are bad, bad, bad! Get rid of that.

Invest in good, quality, effective content. It's high time you did. It doesn't arm and a leg but it makes or breaks the ability for your website to achieve top positioning in search engine results.