Category Archives: Conversation Monitoring

Online Marketing Blog: Who are you Marketing to Anymore? The Largest Growing Social Media Users are in their 50’s & 60’s?

If your business has decided not to use online networking because it’s just a kid’s toy, you might want to take another look at the facts. The largest growing group is actually the Baby Boomer generation, consisting of people in their 50s to their 60s. And this means one thing.

The money makers are now online.

If anything, you should be thinking that that’s a dramatic change in your demographic. As a business owner, you will have to take a step back and re-examine your marketing plan. After all, you will no longer be tweeting the latest to teens. You will be dealing with adults, and that’s a whole different ball field.

So, what should you do?

I would recommend dialogue management. When you think about this, it makes sense. As a person, you wouldn’t use the same language around your mother as you do your friends, right? Well, it’s the same online.

Words like “Yo” or phrases like “Check this out” are probably not going to cut it anymore. You need to start using language in your 140 tweets or Facebook posts that will appeal to all. And a big part of that is staying away from young slang or old terms.

The key in all this is to keep your wording simple. And that will make everything easier, whether you are dealing with ma, pop or the kids.

Social Media Blog: The Information Superhighway that Rivals the Billboards on the Freeway!

We'd all be on billboards seen on the major freeways in our town!

Yes, we would. If we could afford it that is.

Most of us smaller businesses can only dream of being on those big, beautiful billboards being visible to the millions of people driving down the major freeway. We all want everyone to know what we do, who we are, what we sell. Right?

But wait! There's another freeway known as the information superhighway or the Internet as we call it. It offers you Twitter, Facebook, LinkedIn, and other social sites to make sure that you get an even better reach than that billboard you so covet.
Today’s online business world is all about creating a buzz around your brand and getting better connected with prospects and customers. By appealing to their interests and interacting with them, your company has a much greater chance of driving prospects to your site.

Stop casting a wide net of spam and advertisements that rarely provide the necessary Return on Investment (ROI). Use tools like Twitter, Facebook, and LinkedIn to shorten your sales cycle, build credibility, and convey what your customers want to hear. With just one 140 character tweet or with just one Facebook post, you can reach millions. Billboards on the other hand can only be seen by the few thousand who drive up and down that area each day.

Social media is here to stay. You can hide from it for a while, but you can't run from it forever. And if you haven't checked lately, check what your competition is doing online. If they've already leap-frogged you, there's your first worry. If they haven't, there's your first step. Call us either way and we'll make sure you stay abreast and get ahead of your competition!

It's time to get social. It's time to go gangbusters online. What are you waiting for again?

Online Marketing Blog: Conversations are Happening – Are you Participating?

Social networking means "public conversations" about you, your company, your brand or your products and services. Public conversations are great when they are positive. Negative conversations; not so great!

However, not going online is not the way to avoid negative conversations. Remember, they're happening; whether you are online or not. So why not proactively monitor those conversations, participate in them, and ensure that you influence how they continue?

The first step towards Reputation Management is knowing that someone's talking about yourself. So first keep track of the conversations around you. To do so,  go to Google Alerts today and sign-up to receive alerts about your name, your company name, or your products and services. Google Alerts delivers emails with alert results to you or you can go to Google Reader to read them.

I personally prefer getting emails once a day because that way I can quickly scan through them and know if something jumps out at me.

Google Alerts can be setup for other reasons too. You can monitor Request for Quotes (RFP's) in your industry or you can create a Google Alert to stay abreast of a favorite topic or person. Perhaps you are a Lady Gaga fan or perhaps you just want to see all the conferences that are happening in 2010 so that you can plan to participate; whatever your interest, Google  Alerts allows you to keep stay abreast of things that are important to you. And that's called Conversation Monitoring.

(Disclaimer: Google didn't pay me to write this promotion about Google Alerts)