Category Archives: Facebook

Online Marketing Blog: Facebook’s been Twitterized!!!

They are calling Facebook’s new feature “Happening Now,” but it looks, acts and functions exactly like Twitter. The only difference I can see is that it’s on Facebook.

Experts say it’s an attempt to launch Facebook into real-time. And, although the Facebook community remains on the fence about this change, business owners are starting to see the advantage.

This is because Happening Now is geared towards “in the moment” things. It’s taking the appeal of Twitter and putting it on Facebook. The result is that businesses can now base the construction their response by a customer’s location.

Not following? Completely understandable as this is not Facebook’s normal thing. Let me break it down for you.

Say Bill is a friend of a restaurant’s Facebook. He eats a meal at the restaurant and likes it so much that he posts a good review to Happening Now. Because the new tool is in real time, the restaurant can automatically see Bill’s praise. The restaurant can choose to take further marketing action now. For example, they can send Bill a coupon via Happening Now for 20 percent off his desert.

Are we starting to see the appeal?

The only argument against Happening Now is that Facebook is not Twitter. And, if Facebook users wanted real-time, they would be tweeting instead of posting. Regardless of this response, it seems Happening Now is here to stay.

And if Facebook can convince its users that <a style="text-decoration: none" href="https://play.google.com/store/apps/details?id=personals.single.dating.free"><font color="#555555">tinder app</font></a> Happening Now is really the place to be, results could be dire for Twitter.

Online Marketing Blog: Facebook’s Facial Recognition Software Breeches Privacy

You just got caught uncompromising picture on Facebook. Although you’re a bit irritated, you think to yourself, “It’s not a big deal.” After all, all you have to do is use the magical button called untag. Sure, the picture is still out there but, unless someone deliberately goes searching for it, it’s not connected to you.

Unfortunately, people are finding out the hard way that Facebook’s new gadget may surface embarrassing photos unintentionally. The program, called facial recognition technology, is supposed to help users tag their friends in photos. What it does is it constantly analyzes your friends’ Facebook albums and determines if any of the pictures look like you.

This is pretty impressive when you think about it… and also pretty creepy. While your friends will still be the ones doing the tagging, Facebook is pointing, specifically, you out. The problem with this is that some people are saying this makes Facebook the one sharing personal information by default.

Naturally, not everyone is ecstatic— especially the people who still don’t know how to manage their Facebook privacy settings properly. And, it certainly doesn’t help that Facebook didn’t extend any prior notice about the matter.

My suggestion? If you are feeling a bit weary about the consequences of this new program, it might be a good idea to disable it. Disabling on Facebook is rather easy, once you know what you are looking for. For this particular program all you have to do is follow these steps:

1. Go to your Facebook’s privacy settings.
2. Click on “Customize settings.”
3. Look for “Things to Share.” Under which, you will see “Suggest photos of me to friends. When photos look like me, suggest my name.”
4. Click on “Edit settings.”
5. Changed the “Enabled” to “Disable” and press “OK”

And, volia! You have successfully blocked it. Just keep in mind that technology is always changing, and it might be a good idea to check out your Facebook privacy settings more then every once and awhile.

You know, just for old pictures’ sake.

Online Marketing Blog: France Bans Twitter & Facebook Mention – Fair or Not?

How many times have you told someone to find you on Facebook or follow you on Twitter? Countless, right? Because that’s how we communicate these days. It’s normal.

The idea that someone prohibited us from saying that is ridiculous. But that is exactly what the French government is doing its citizens. Because as of June 6, 2011 –the words “Twitter” and “Facebook” will be officially banned on French media.
 
Why? They say they are doing this to be fair. One spokeswoman for France’s Conseil Supérieur de l’Audiovisuel (CSA) said that all this usage of “Twitter” and “Facebook” has given the social networks an advantage against the millions of others sites that are struggling for recognition.
 
But when has preference stopped competitors from springing up? I pretty sure many of you reach for a tissue while simultaneously calling it a Kleenex. And, as far as I know, that hasn’t stopped the tissue industry from growing.

What I mean is that, whether one likes it or not, Twitter and Facebook are the big dogs and the trendsetters. If another network like Twitter appears, I guarantee we will still think of it as tweeting. They are intertwined in our lives like that.

Banning the words, regardless of what one thinks, won’t make Facebook and Twitter go away. Right? Right?

Search Engine Optimization Blog: Why Should I Care About FaceBook, Twitter, or Whatever?

For some business owners, technology is passing them by as they are stuck in marketing meetings, revenue reviews, or whatever other daily to do's of business that ails them.  Or business owners are still waiting and watching to see how new media or digital media will affect them.

Businesses that don't get it, are going to get left behind in the dust. 

Why  you ask?

Cause social media marketing is one of the most cost-effective marketing techniques of the new age. Digital marketing or social media marketing can provide global reach (or local if that's all you need), visibility, and brand awareness, which can catapult your company to new heights, if it is used properly. The quick tidbits posted on twitter hourly or daily and the Facebook posts positioning your brand can benefit your company substantially. Leveraging LinkedIn to connect with movers and shakers and decision makers can help grow your sales pipeline.

Business owners must understand the advantage that marketing on these social networks can bring their company. Not only are the media free to use, their daily usage can bring recognition, visibility and traffic to their company's website.

 
Business owners struggling to figure this out, beware!
  
Don't go to your girlfriend's niece because she understands it better than you. Using these services personally and professionally are two totally different things. Marketing your company poorly on a social networking site will get you recognized too, however not in a good way..I might add. 
 
Knowing how to find the right company to market your website to social networks is important and essential in developing your brand and getting visibility for your company. Millions of people are on these social networks and they're talking about their likes and dislikes and their recommendations……you simply need to tap into these conversations to see what you can do to meet the needs of people seeking your products and services.

Don't get left behind in the dust, the dust of your competition speeding by you that is. Leverage new media, combine it with traditional media techniques, and see how your company's visibility grows online!

Search Engine Optimization Blog: What You Say Online, Stays Online!

Baring all in public is becoming more and more prevalent what with Facebook, Twitter, and other tools being accessible from everywhere including mobile phones and wifi connections that are freely and readily available.
 
Makes you wonder if anyone cares about online privacy anymore, doesn't it? Well, it's important, so here goes:
 
Remember, if you say it online, it's public!
  
You think it's hidden behind your privacy settings. But know that websites get hacked into and your privately shared information can become publicly visible. An agreement between Twitter and the search engines means that tweets are visible in search engine results. And copying and pasting a screen shot for the world to see, by a fictional friend whom you've never met, is a piece of cake. So if it is online, it can just as easily be featured on the front page of the NY Times. 
 
The Internet doesn't forget.
 
Yep, it is permanent. You may not realize how what you say today will affect you in the future. But fast forward in your mind 20 years from today and think how you’ll feel if you read something that you posted today. So before you post anything, think if your tweet or Facebook post could potentially cause embarrassment for you or your loved one in the future.
 
What you say has consequences for others too.

We've read news stories about cyber bullying causing suicides and harassment or potential lawsuits cropping up because someone said something that could harm another.  So think about that before you post how terrible your experience with xyz restaurant was. Or think of the potential for getting sued if you malign someone online. Last but not the least, think about the consequence of you or your loved one getting fired or sued because you said something in the "heat of the moment".

Search Engine Marketing Blog: Social Networking for Business Works, if Done Right!

More than half a billion users, a huge reduction in advertising expenses, a stable platform for your business promotions and a completely free channel to do your business promotion. Why wouldn't a business see the opportunity in marketing on social networking sites? Not only can you interact with your prospective clients and gain their feedback in an easy manner, you get a chance to build a better relationship AND influence new buying decisions through those relationships.

Social platforms like Facebook, Twitter, and Linkedin have leveled the playing field for small businesses who have fewer resources to gain international or even national or state-wide exposure to prospects. The major advantage they provide is that your products and services get noticed by a whole bunch of people who could not have in the past known about you, at a fraction of the cost of television and radio and for that matter even other traditional means of marketing.

The most impressive aspect of business networking is the ability to directly access decision makers and buyers. And remember the good old days when you had to spend money doing a survey or a product launch pilot to get feedback on a new product or service? Well, no longer do you have to spend money there, just ask your trusted network on the social sites you play on and you'll get that feedback clear, detailed, and free and all in a matter of minutes.

Yes, there are disadvantages like spam, inquiries from unqualified prospects, reading stuff that has no bearing or relevancy to what you do or sell BUT remember, some bad with the good is inevitable.

So what are you waiting for? Yes, social media marketing is important to your industry and his and hers and every type of business you may be in. No, social media marketing is not just limited to service oriented or product oriented or customer facing or customer support organizations. No, it's not just for corporates or for business to consumer or business to business type of companies. Social media marketing is relevant, important, and applicable to all business types.

Remember, it's JUST ANOTHER CHANNEL much like TV, Radio, Billboards, and Direct Mail. But it is one of the MOST cost effective channels out there, at least for now!

 

Search Engine Marketing Blog: Social Networking Not for You?

Companies are still not leveraging the power of social networking and the reasons include lack of understanding, lack of awareness of the power of social networking and perhaps the fear of the unknown.  Time and time again, I ask my prospects and clients "how many sales people do you have in your organization". And time and time again they give me a number that is much smaller than their company's total number of employees.  When I point out that each and every one of their employees is a "sales person", they are a bit embarrassed and also a bit perturbed as they never thought about it like that.

Companies are afraid to embrace social networking for more reasons than one. Most claim that they need to know the return on investment (ROI). This shows that their biggest reason for not embracing social networking is that they really don't understand the benefits. Companies are also afraid of employee abuse and not being able to determine who is doing what during company time.

The benefits of getting each and every employee of yours on social networks are many. Yes, there is potential for abuse too and I won't ignore that. However when employees are empowered, policies & procedures are put in place, and monitoring tools (kind of top video monitors for babies) are deployed, employee abuse can be managed appropriately.

Each employee can become a brand ambassador for your company helping build your company's brand awareness and brand visibility. By getting every employee trained on the various nuances of Twitter, Facebook, LinkedIn, and other social networks, your company will see an increase in connections & lead generation activity. And when each one of your employees engage with customers using social networks, you can build better customer loyalty and relationship.
 
Social networks become a great way for your employees to spread good PR about your company and its offerings. It also allows them to learn what's happening in the marketplace, see what your competitors are doing, and hear what the customers are saying. The fear of the unknown comes in when companies fear "negative" feedback from their customers who may choose to share their displeasure over something, on social networks. However, this is a great way to actually hear the negative feedback, offer a solution, implement a corrective course of action for the future, and turn the customer around to make him or her your biggest proponent.

And don't feel that you have to take the "each & every" recommendation to heart. It may be difficult to "train" each and every one of your employees to be a brand ambassador. There just may be a few employees whom you want to hide from prospects & customers due to lack of communication or "customer service" skills. By all means hide them for the greater good!

I believe that companies must embrace this new way of doing business or be left behind. Are you ready?

Search Engine Marketing Blog: Protect yourself from Hackers on Facebook

Have you recently logged into Facebook and found yourself requiring to verify information before accessing your Facebook page? I have and so have several of my colleagues and friends. It appears that Facebook is trying new ways to improve their security measures to help prevent hacking and scams against its users.

If you log into your account from a different location than usual, you are almost sure to receive a "verify your account information" request.

It's so easy to get yourself exposed to hackers. One click on the wrong link and you've just compromised your account to hackers who are just waiting for your slip. People fall for simple tricks like a post on the wall or an email that says "saw you on this video" or "lol, look at your photo". The link takes you to a hacking website and from that point on, its all downhill. In most cases, it's better to copy and paste a link into your browser window rather than clicking on it.

Prevention is always better than cure so change your password often and make it hard for others to "figure out". Never use birthdays, kids names, or general words that are common and easy to decipher. Hackers run routine scripts to break passwords and by using passwords like the word "password" or "food1" or something that simple you are making it easy for them to access your information. Try to create a password that includes a capital letter, lower case letters, numbers and special characters.
 
Finally, be careful whom you add as a friend. Do you even know this person or anything about him or her? Just because they sent a request, doesn't mean you need to add them. "Ignore" is just as easy an option to choose as "accept"!
 

Search Engine Marketing Blog: AVG Protection for Social Media Websites too!

Hacking is real and lots of companies claim to offer real-time analysis and detection.

I read about AVG who has come out with a solution called "LinkScanner" which is a real-time scanning solution.  Basically, LinkScanner checks websites and shows you whether or not the sites you are visiting are safe or not. Whether you are surfing the web or shopping online or networking online various social networks, LinkScanner tells you whether those places are safe for you to provide your personal or private information to them.  You get real-time check and the protection is automatically activated for your safety.

It is available for PC and Mac.

 

Search Engine Marketing Blog: Facebook for Business – Strategies for Making Social Media Marketing Work!

Ok so we know that Facebook is the most popular network and that over 500M users use it more than they collectively use Gmail, Google and Youtube. But what does that mean to you as a business owner?

How will it benefit you? The question of Social Media Marketing and ROI (return on investment) is asked of me every single time I'm talking to a prospect or even in general when I share what I do with others. My first response is a factitious "Marketing has no ROI".
However I realize that businesses need to know that their hard-earned money isn't just going down this loosy-goosy marketing strategy that has no real tangible outcome or so they think.

So I decided that this list to make Facebook work for your company/product/service is what I'm going to share with my prospects going forward:

  • Think Conversations: Social websites are about two-way, interactive dialogs and therefore your Facebook interactions must be two-way, not one-way. Try to engage people with questions that allow their responses. Share the good and the bad with your fans & followers. Even if the consumer has a negative comment or experience or is not quite in agreement with your line of thinking on a particular topic, allow those discussions to happen. That's because if you prevent them on your page, that conversation will happen elsewhere and it may be more damaging cause you can't control it.
     
  • Think Branding not SalesSocial media websites are not meant for "direct" sales. Consumers on social networks want to network with others. They know that interacting with a company profile means that they'll hear about what the company does and what they sell but they still don't want you to sell to them. By showcasing accomplishments, clients, positive news, community engagement, etc.

    Remember, we do business with people we trust. Similarly, we buy from companies who leave a favorable impression and we stop buying products from companies who are found of ethical wrong-doing. So if you as a company can engage and converse without being intrusive, when the time for buying comes, who do you think the consumer is going to think of?
     

  • Think Visibility: I tell people that "if you and I could afford it, we'd all buy billboard, television, and radio advertisement" because those are all channels designed to reach large audiences. Well, social media websites are YET ANOTHER CHANNEL. Just like radio, television, and billboards create visibility for a brand, so do social media websites because of the large numbers of people who participate. If you aren't playing on social networks, you're losing out because consumers are searching for you on social networks. And if you aren't there now, you'll need to be there soon cause guess what, your competition is already there!

Another great reason to on social media websites is to get maximum links coming into your main corporate website which helps you from an organic search engine optimization perspective.  And finally social media websites are the MOST cost effective medium to reach the MOST people, period! If a cost-per-consumer calculation were to be done, social media websites would win hands-down.

Now there are a lot of disadvantages of using social media websites for corporates too and they include distraction from day to day work, non-targeted audience reach, etc. etc. but that's to be expected. Let's take a billboard example to compare: If your ad is placed on a major freeway, is every person driving down that stretch of the highway a prospect? Similarly, every individual on Facebook may not be your target prospect but you know what, they may know someone who knows someone who can use your services. And that's the bottom-line: Networking with your trusted network – that's what social media websites offer.

Agree? Disagree? Would love to hear from you….