Category Archives: Google

Social Media Blog: Why Search Engine Optimization And Social Media Marketing Go Hand-in-Hand!

Search Engine Optimization (SEO) means preparing your website for Search Engines. With Search Engine Optimization,a company website can be found in the "organic" or non-paid rankings of search engine results for various keywords. Not all keywords will result in your website being on the 1st or 2nd page of leading search engines like Google, Yahoo, and Bing.

I say that a website without Search Engine Optimization is like a car without gasoline. It's dead in the middle of the Internet superhighway, going nowhere, bringing no one to it, and doing nothing of much. When a website is optimized, it becomes the gasoline that allows the website to run on the world wide web.
 
Social Media Marketing on the other hand is a strategy used to share content, invite interactions, and communicate key messages about your company to get visibility. With Social Media Marketing you get a "buzz". Popular websites like Facebook and Twitter allow quick sharing of content which drives traffic and brand visibility.
 
To get succesful online, you cannot choose one or the other. When done properly, Search Engine Optimization and Social Media Marketing can help you maximize your online investment and increase your visibility.

Businesses doing only one or not doing anything with their websites have no chance of being found.

Social Media Blog: Newspapers will find ways to make money says Google Chief Schmidt

Google's CEO says newspapers will find a new way to make money. Not everyone agrees. We all know what's happening with the newspapers. They are losing advertisers and circulation has dropped year over year. So many journalists are out of work and are trying to find a new career for themselves. 

Along with Google, social networks like Facebook, popular blog sites, and others are taking the lions' share of advertising dollars that used to be spent on newspaper and magazine advertisement.

Google's CEO (at the annual American Society of News Editors conference) said that "newspapers are vital to democracy". I agree to that statement totally. I also feel that the pleasure of sitting at the kitchen table on Sundays with the papers cannot be replaced by sitting in front of the computer reading the online news. It's just not the same.

But what I don't see is how newspapers can revive themselves with the popularity of online media and the continued migration of more and more advertising dollars from print to digital media. Google's CEO thinks there will be a way for newspapers to survive with a new business model.

For the sake of my journalist friends and peers I hope that someone figures out a way to do so soon.
 

Social Media Blog: Get ready to leverage Social Networks like Twitter. It’s way past time if you aren’t leveraging social media marketing strategies to grow your business.

So Twitter's growing and recent statistics show that over 60 percent of Twitter registered accounts are from outside the US. Not surprising if you've been playing on Twitter and have seen the growth in your own non-US followers.

In addition to the fact that Twitter is available in several languages such asFrench, German, Italian, Japanese and Spanish, I think that it's growth can be attributed to it's simplicity and accessibility.
 
If you are a US business owner, you are wondering how this can help you if over 60% Twitter users are outside your "target" market.
 
So then let's take a look at the numbers.

Assumptions:

  1. Twitter has 50,000,000 (50 million) users
  2. Twitter has ~ 60% users outside of the US so US based Twitter users = ~ 20,000,000 (20 million)
  3. Twitter's active users are approximately 21% so US active* Twitter users = ~ 4,200,000 (4.2 million)
    *Active users are those who follow at least 10 people, have 10 followers, and have at least tweeted 10 times

Based on the above assumptions as a US business owner, you have access to 4.2 million users through Twitter. Agreed that every state has a different number of Twitter users.

But let's just assume that each state had an equal number of Twitter users.

That means that if you want a "local" audience, you have access to 84,000 Twitter users in your state alone. Drill that down further and especially if you are in a metro-area, you can safely assume that your audience is at least 50% of the 84,000.

Now think about how much money you are spending on the "local" yellow pages, direct mail, and local advertising campaigns. Then compare the "cost" of those traditional methods and then compare the cost of doing online marketing using experts (like us).

Have you arrived at the same conclusion that Ford, Dell, and other companies have arrived at?

It's a fact! Social networks provide GREATER REACH at LOWER COST.

It's time to move beyond the excuses like "no-time", "no-money", "no-skills" and it's time to outsource your social media campaigns to companies like ours who provide hassle-free management, lower cost implementation, and results. We've got your Internet Marketing needs understood and have finessed solutions that work.
 

 

Social Media Blog: Want a Gmail Email? You Must be 13 Years of Age or Older!

Your kids want a gmail ID? They'll need to be at least 13 years of age to do so. That's the new change over at Google after the buzz over the launch of the "Buzz" social networking platform.

Google is also helping parents with tips on protecting teens with a video posted on YouTube about safely using Buzz.

There continues to be a growing concern about privacy, or lack there of, on social networking sites. Social networks increase our vulnerability to criminals, bullying, sexual predators and other predators. Companies like Facebook, Google, and Twitter will need to continue educating users on how to be safe while networking online.

 

Social Media Blog: Looking for a Job? Then Think Twice Before Posting on Social Networks

I don't know what it is that makes people want to "tell-all" on social networks. Why oh why do you have to tell people about thing that are best kept secret? And when you are looking for a job, social networks may become your biggest enemy if you love to tell all.
 
You know that Facebook is one of the biggest social networking sites with over 400 million active users. And you should know that employers are leveraging the power of social networks to find out more about potential and current employees.  So what are some "don'ts" on social networking sites like Facebook?

  • First impressions can be lasting: Hide those photos that show you totally drunk or behaving inappropriately. Ask your friends NOT to post pictures of you online without your permission.
     
  • Quit whining online: Complaining about how tough life is, what an ass your boss is or how difficult it is to work at your current employer is not going to win you any brownie points with potential future employers.
     
  • Beware what your status updates share: Ummm obviously you don't want to be constantly updating your status during work hours. Nor do you want to talk about missing deadlines due to planned parties or vacations. Bosses don't like stuff like that and neither do prospective employers
     
  • Use your privacy settings:  Make privacy setting updates your priority. Check and recheck who can see what information on your profile so that you are protected.

Beware and be smart. If it can land you in jail or unemployed, don't post it online.

 

Social Media Blog: If Buzz not a Facebook or Twitter Rival, then what is it for?

Since Google Buzz's launch a few days ago, most people opined that Google's newest plan to engage in the social networking arena was to give Facebook and Twitter a run for their money. But Google VP of product management, Bradley Horowitz, assured critics & others that that was not their plan. Hmmmm…..

He said that Google's Buzz is focusing on creating "conversation" which is missing in most other social networks.

Double hmmm!
 
Horowitz emphasized that for Google's  Buzz conversation and engagement was the focus and it wasn't just about checking or updating status like people do on Facebook or Twitter. Google also plans to create services around that engagement and interaction.
 
OKAY! So the Buzz is different according to Google. But I just don't see the difference yet; at least not from the standpoint of engagement. I engage with people on Twitter. I do a lot more engagement with people on Facebook than I do on Twitter. I've checked out Google's Buzz and I see the same kind of opportunity to engage. Except now I can stay on the Buzz and also email people.

Anyone want to enlighten me as to what I'm missing that's so special about the Buzz that it fills a "market need"?

Social Media Blog: Extensive Corporate Cyber Attacks Discovered

NetWitness, a Northern Virginia security firm found that between 2008 to January 2010, over 75,000 computers in 2,500 or so firms across the US and the world were attacked by cyber criminals. NetWitness states that these attacks targeted corporate data, credit card information, and other sensitive information at SlimLife hcg drops providers including the health and technology companies in 196 countries including the US, Mexico, and the Middle East.

A NetWitness engineer discovered the intrusion last month and learned that the hackers lured employees to download infected emails or software which when downloaded allowed the hackers to take over the computers, scrape the passwords, and use that data to login other systems.

What this report highlights is the need for more robust security software for companies and individuals. The hackers are getting more and more sophisticated and its time for all of us to really get focused on online security.

Social Media Blog: Interesting Study about Social Networks and News Reporting

Ok, so I'm not surprised that many US reporters and editors use social media sites for researching information for their stories. Research conducted by Cision company shows that Google and Wikipedia make up top sources for reporters researching stories.

Hmm…. Wikipedia? Seriously?

The good news from the same study is that 96% of the reporters go to corporate websites. And interestingly, 89% of journalists use blogs to research their stories.

Thank the lord that "while social media is supplementing the research done by journalists, it is not replacing editors' and reporters' reliance on primary sources, fact-checking and other traditional best practices in journalism" as reported by Heidi Sullivan, Vice President of Research for Cision.

Why do I say "thank the lord"? Well, we all know that microblogging, blogging, and social networking sites are primarily "opinion" driven. If reporters relied on those sources for information for their stories, I would think that accuracy of the content could be in questionable.

But all in all, all these studies continue to highlight our collective dependency on social networks, blogs, and search engines. And even then, businesses aren't making online marketing a priority tactic for the viability of their business. Sigh!