The Tribune Company has launched Tribune Hispanic Media Group which is a national sales team for the Hispanic market targeted media. They will offer advertisers customized solutions across print, digital, mobile, direct and event marketing.

Tribune already has four Spanish-language media properties that reach an estimated 1.7 million Hispanic consumers in markets like LA and Florida where the Hispanic population is less than 30%.

Since Tribune’s four media properties already have a ready audience, the new sales team should have an easy job convincing brands to advertise with Tribune’s various media platforms.