So Twitter's growing and recent statistics show that over 60 percent of Twitter registered accounts are from outside the US. Not surprising if you've been playing on Twitter and have seen the growth in your own non-US followers.
In addition to the fact that Twitter is available in several languages such asFrench, German, Italian, Japanese and Spanish, I think that it's growth can be attributed to it's simplicity and accessibility.
If you are a US business owner, you are wondering how this can help you if over 60% Twitter users are outside your "target" market.
So then let's take a look at the numbers.
- Twitter has 50,000,000 (50 million) users
- Twitter has ~ 60% users outside of the US so US based Twitter users = ~ 20,000,000 (20 million)
- Twitter's active users are approximately 21% so US active* Twitter users = ~ 4,200,000 (4.2 million)
*Active users are those who follow at least 10 people, have 10 followers, and have at least tweeted 10 times
Based on the above assumptions as a US business owner, you have access to 4.2 million users through Twitter. Agreed that every state has a different number of Twitter users.
But let's just assume that each state had an equal number of Twitter users.
That means that if you want a "local" audience, you have access to 84,000 Twitter users in your state alone. Drill that down further and especially if you are in a metro-area, you can safely assume that your audience is at least 50% of the 84,000.
Now think about how much money you are spending on the "local" yellow pages, direct mail, and local advertising campaigns. Then compare the "cost" of those traditional methods and then compare the cost of doing online marketing using experts (like us).
Have you arrived at the same conclusion that Ford, Dell, and other companies have arrived at?
It's a fact! Social networks provide GREATER REACH at LOWER COST.
It's time to move beyond the excuses like "no-time", "no-money", "no-skills" and it's time to outsource your social media campaigns to companies like ours who provide hassle-free management, lower cost implementation, and results. We've got your Internet Marketing needs understood and have finessed solutions that work.