Small business owners are often faced with a number costs necessary to run their business. If these costs are not managed properly, the business and the owner(s) can be bankrupt before the business really gets off the ground. The biggest advantage a small business owner can have is an investment in a website to promote their product or service.
Reach Local or Global Customers
A quality website is the way to showcase your products and services. Regardless of whether your customers are local or global, your website is the best way to reach them. A well-created, aesthetically appealing, and functional website is especially important for small businesses because it is the most cost-effective marketing tool available to them.
Credibility and Visibility
Small businesses can maximize their business visibility with a comprehensive Internet strategy. Even if your services aren’t bought online, customers use the Internet to research what they are interested in buying. Regardless of the type of business you are in, your customers are researching and looking for you.
A well-designed and navigation-friendly website can also enhance your credibility. Customers can review testimonials, company information and your product or services portfolio to make an informed decision.
By leveraging social networks like Facebook and Twitter, a company can gain brand awareness. Brand awareness results in more credibility for your company and will eventually drive leads and customers to you. By interacting with prospects and customers on social networks, you will build relationships that will also enhance your brand awareness.
When prospects tell me that they can’t “afford a website” or “can’t afford monthly marketing”, I wonder at their seriousness about being in business. Let’s face it. Digital (Internet) marketing is here to stay. You may hide but you can’t run from it. If you aren’t on social networks or marketing your website on search engines, how do you expect to remain viable? Look around you and check out your competitors online. Do they have a leg on you in terms of online visibility? If they don’t, that’s all the more reason to get online and leap-frog them by carving out your place in the big, competitive web world. If they do, what are you waiting for? You should’ve been online yesterday!
A website is an investment. Website marketing is “protecting your investment” and “growing your business”.