Category Archives: Website

Social Media Marketing Blog: Is a Website a Cost or an Investment?

Small business owners are often faced with a number costs necessary to run their business. If these costs are not managed properly, the business and the owner(s) can be bankrupt before the business really gets off the ground. The biggest advantage a small business owner can have is an investment in a website to promote their product or service.

Reach Local or Global Customers
A quality website is the way to showcase your products and services. Regardless of whether your customers are local or global, your website is the best way to reach them. A well-created, aesthetically appealing, and functional website is especially important for small businesses because it is the most cost-effective marketing tool available to them.

Credibility and Visibility
Small businesses can maximize their business visibility with a comprehensive Internet strategy. Even if your services aren’t bought online, customers use the Internet to research what they are interested in buying. Regardless of the type of business you are in, your customers are researching and looking for you.

A well-designed and navigation-friendly website can also enhance your credibility. Customers can review testimonials, company information and your product or services portfolio to make an informed decision.

Brand awareness
By leveraging social networks like Facebook and Twitter, a company can gain brand awareness. Brand awareness results in more credibility for your company and will eventually drive leads and customers to you. By interacting with prospects with buy soundcloud plays agency and customers on social networks, you will build relationships that will also enhance your brand awareness.

When prospects tell me that they can’t “afford a website” or “can’t afford monthly marketing”, I wonder at their seriousness about being in business. Let’s face it. Digital (Internet) marketing is here to stay. You may hide but you can’t run from it. If you aren’t on social networks or marketing your website on search engines, how do you expect to remain viable? Look around you and check out your competitors online. Do they have a leg on you in terms of online visibility? If they don’t, that’s all the more reason to get online and leap-frog them by carving out your place in the big, competitive web world. If they do, what are you waiting for? You should’ve been online yesterday!

A website is an investment. Website marketing is “protecting your investment” and “growing your business”.


Online Marketing Blog: Create and Maintain your Online Brand through Strategies that Work!

Online marketing is very important in today’s world. The internet has provided us with the opportunity to connect with potential customers, globally. In order for your business to be known and recognized to prospective customers, you must leverage the Internet.

Whether you are a small business or a large business, you face competition on a day to day basis. To ensure that your competition doesn’t leap-frog you, you need to employ strategies that can strengthen your brand and spread its reach wider. To do so, leverage the power of the internet to create your brand and to enhance it.

Here are some of the ways you can achieve online branding:

  • Create a website that is informational and complete as well as updated on a regular basis. A website is an investment, not a cost!  Don't go to the cheapest, lowest cost provider. Use a company who can guide you and help create a robust online presence
  • Share your vision and mission with your prospects and customers through positive messaging on your website and through popular networks
  • Use popular networks and public relations to share news and information about your company
  • Tell your target market what it is you do and what makes you different from the rest using online marketing strategies
  • Keep your brand message consistent.
  • Engage and connect with prospects and customers to let your target audience know that you are there. Out of sight is out of mind.
  • Share testimonials to achieve an image that showcases you positively to your potential customers
  • Use all available channels to reach out to potential customers and current clients.

Online marketing and branding are absolutely necessary for your survival in this day and age. Don't miss the revolution because you can't see the forest (the future) for the trees (the immediate lack of funds). If you are really serious about your business and growing it, then invest in the business and make sure that it grows. To that end, and to remain viable (meaning, remain in business long-term), employ online marketing strategies that work.

Jenesys Group is your online marketing partner. We provide proven strategies for Search and social networking. We help you manage your brand image and your online reputation. Visit today and get started on the path to online success.