General Questions

Why should I promote my company online?

Over 80% of all transactions start from an online search. No matter what business you may be in, your prospective customers are searching for you online. If your business isn’t found, your prospects are most certainly going to go to your competitors.

Why do I need to work with an agency like Jenesys Group?

We live and breathe digital marketing. We offer diverse skills and over a decade of experience in this field. Yes, you may be familiar with social media. However, you may lack time, creativity, and focus. And yes, you may have hired a social media expert in the past or currently use one of your office staff to handle social media. But either that person didn’t have the “breath” of experience necessary, or you had that person running around the office being a “jack of all trades”.

Digital marketing and having an enhanced web presence are much too important to leave them for “When I have time”. And it can get very expensive and time-consuming. Then you’ll say what others who have failed at it say – “It just doesn’t work in our business”.

You should work with us so that you can focus on what you do best – growing your business, and we can do what we do best – Making you Visible and Keeping you in FRONT of your PROSPECTS.

What exactly will you be doing for us?

We will optimize your website so that it becomes visible to search engines. We will write tweets, Facebook posts, and LinkedIn updates and we will build your connections on all three platforms. We will recommend ideas to you to enhance engagement and we will ask you to provide us with photographs so that we can use those in the promotion. And we’ll do this every week, consistently.

Website Questions

When should I upgrade my website?

Well, if your website is old, has dated content, or doesn’t offer a good user experience, you should consider getting a redesign done.

Why can’t I just use a free or cheap website service?

Sure you can. Free works for everyone. However, a website is an investment and if you truly believe in your business, then you should have funds earmarked not just for the creation of a professional website but also for its upkeep and maintenance.

Will I own my website?

Yes. Your website is your website. If you paid for it, you can take it and host it anywhere you choose.

What do I need to provide to you to build the website?

Ideally, we need content and photographs. The rest is handled by us.

How will you be building my website? Will it be a template or custom design?

Our websites are all custom-designed taking into account your likes and needs. They are built to your specifications and designed based on color and other preferences you have conveyed to us.

What access do I get to my website?

You will have WordPress administrative access so that you can update content. We can provide FTP and database access too however if you need those accesses, we do require our customers to sign a waiver of liability so that if something breaks or if the website goes down while someone else has access to it, we are not held liable or accountable for someone else’s mistake.

How easy will it be for me to manage the content on my website?

If you use a computer, you will be easily able to manage content using the WordPress administrative tools.

Will my website be mobile-friendly?

All our websites are built to be responsive. Responsive websites are entirely mobile friendly and are the method of choice by our team.

What SEO features will be included with my website?

All our websites are built using WordPress and therefore not too much more is needed to make a website SEO friendly out of the gate. That said, search engine optimization (SEO) can be done to make your website show up in search results. SEO is an add-on service that is not included in the cost of building a new website.

Will you be performing website core, theme, and plugin updates as they become available?

We provide updates, maintenance, and plugin upgrades at an additional cost.

Will you be keeping backups of my site?

Website backups are not included in regular hosting charges. Should you want us to create backups, you may request that at an additional cost.

How do I reach someone if I need help?

For the quickest response possible, send an email.

Are there any additional hidden fees?

There are no hidden fees. Should website changes be required and are minor, we’ll handle them without nickel and diming you. However, if major changes are requested, we’ll quote you a fee and you can decide if you wish to proceed or not.

SEO Questions

What is SEO?

SEO is an acronym for Search Engine Optimization which simply means preparing your website for search engines, primarily Google now.

How do I get my site ranked in search engines?

The easiest and the best way to get your website ranked is to update it regularly with content, promote it on social media, and use other methods such as publishing blogs, press releases, and other content to make it relevant and known as a legitimate source for products or services offered by you.

Social Media Questions

What is SMM?

SMM is an acronym for social media marketing, where marketing is done by posting content on social networks such as Facebook and Twitter, and LinkedIn and it is done so as to promote your business.

Which social networks should I focus on?

Our recommendation is to focus on the following five networks: Twitter, LinkedIn, Instagram, Youtube, and Facebook. All of these boast large user bases, but to generalize that these would be appropriate for every business would not be accurate.

The best social networks you should focus on are the ones where you know your prospects and customers are spending their time.

I don’t want my clients to see my personal information on my social profiles. How can

There are many ways to protect your privacy and separate your personal social media activity from your business activities. However, if you’re really that worried about a client seeing information about you, then perhaps social media isn’t the way to grow your business.

Other Common Questions

Do you think Facebook Paid Marketing works?

The short answer is, it depends. On what you are trying to achieve. The long answer is that Facebook marketing is a relatively inexpensive “Paid marketing” approach, and may provide you with the visibility you seek for a fraction of the cost of Google Paid Ads.

Where should I host the videos I just created for my business?

YouTube or Vimeo are your best bets for hosting videos. Once you have loaded them on one of those sites, they can be properly embedded on your website and shared on social media sites.

I would prefer to learn and implement my own social media. But I (and/or my team) could use some training

We offer training and consulting services. We can train you with an overview, or we can host a lunch and learn series for your team. The thing with social media is that it doesn’t require training in the usage of the tool. Anyone can create a social media account and post updates or messages. The important thing is to know what to say to engage people and or to create dialog. And that’s what we teach.

We can also create your social media strategy for you and help you adminster it with our guidance. AND we can also create the content for you, which you can post on your networks without spending the time to come up with something creative or new every week. So yeah, contact us to ask about our services that allow you to manage your own social media presence but with a little assistance from us.