Ford’s VP of Marketing and Communications, Jim Farley is currently attending the 2009 J. D. Power and Associates Automotive Internet Roundtable in Las Vegas. He stated at the conference that Ford spends 25% of it’s marketing budget on digital marketing campaigns.
Farley obviously believes in the digital marketing revolution that is being touted as a way for companies to improve branding, engage with customers real-time, and reach a wider global audience, inexpensively!
Obviously they see the value of building (or should I say rebuilding?) their brand and their global reputation by creating engaging content in the form of videos and social networking.
Is Ford leading the automotive pack when it comes to investing so heavily in digital marketing? Anyone know the % of marketing budgets spent on digital marketing at GM, Chrysler, Toyota, etc.?
By the way, if you haven’t seen their 2010 Taurus video, click here to watch it.