Social Media Blog: If Buzz not a Facebook or Twitter Rival, then what is it for?

Since Google Buzz's launch a few days ago, most people opined that Google's newest plan to engage in the social networking arena was to give Facebook and Twitter a run for their money. But Google VP of product management, Bradley Horowitz, assured critics & others that that was not their plan. Hmmmm…..

He said that Google's Buzz is focusing on creating "conversation" which is missing in most other social networks.

Double hmmm!
 
Horowitz emphasized that for Google's  Buzz conversation and engagement was the focus and it wasn't just about checking or updating status like people do on Facebook or Twitter. Google also plans to create services around that engagement and interaction.
 
OKAY! So the Buzz is different according to Google. But I just don't see the difference yet; at least not from the standpoint of engagement. I engage with people on Twitter. I do a lot more engagement with people on Facebook than I do on Twitter. I've checked out Google's Buzz and I see the same kind of opportunity to engage. Except now I can stay on the Buzz and also email people.

Anyone want to enlighten me as to what I'm missing that's so special about the Buzz that it fills a "market need"?

Leave a Reply

Your email address will not be published. Required fields are marked *