If your business has decided not to use online networking because it’s just a kid’s toy, you might want to take another look at the facts. The largest growing group is actually the Baby Boomer generation, consisting of people in their 50s to their 60s. And this means one thing.
The money makers are now online.
If anything, you should be thinking that that’s a dramatic change in your demographic. As a business owner, you will have to take a step back and re-examine your marketing plan. After all, you will no longer be tweeting the latest to teens. You will be dealing with adults, and that’s a whole different ball field.
So, what should you do?
I would recommend dialogue management. When you think about this, it makes sense. As a person, you wouldn’t use the same language around your mother as you do your friends, right? Well, it’s the same online.
Words like “Yo” or phrases like “Check this out” are probably not going to cut it anymore. You need to start using language in your 140 tweets or Facebook posts that will appeal to all. And a big part of that is staying away from young slang or old terms.
The key in all this is to keep your wording simple. And that will make everything easier, whether you are dealing with ma, pop or the kids.