Search Engine Optimization Blog: The Website & Web Marketing Conundrum

"I don't have a budget really, tell me how much will it cost me to get a five page website?".

 
"Uh, I don't have any money right now, I need to start making money before I can justify spending money on web marketing."
 
"I've put hundreds of thousands into this business and I really don't have any more money so my budget is around $1000 for getting my website done."
 
"I've spent thousands on getting my website and on search engine optimization but my website still looks like crap and I've not had any results or any leads even though I was promised results."

Do you see anything wrong with these statements? 

Well, let me tell you MY answers to each one of these statements: 

Why don't you have a budget in mind? You know what you want to spend? Cause the minute I tell you it's going to cost you a minimum of $2500 to get a website, your answer is going to be "oh, that's too high".
 
Have you heard the saying "You gotta spend some to make some?". Well, that applies to marketing more than anything else. People don't JUST know the "golden arches" or the slogan "just do it". Ask McDonald's and Nike how much money they spent on developing that brand and positioning for themselves. And you can't make money without spending money on marketing because no one knows you or your superior products and services UNTIL you tell them.
 
You've put hundreds of thousands and you are going to spend a 0.00000000001 percent of that on a website that will drive visibility, branding, and leads 24X7? Enough said?
 
Uh, ok. So your website looks like crap and you paid for it, why? Why take delivery of a website you don't like, never liked, and don't think meets your needs? And you spent money on marketing that didn't produce results. Did you define what the success goals were? Did you give it time? Did you work with a professional who could show you past experience and credentials or did you spend the money with the next door neighbor's kid's girlfriend who is "good with computers"?
 
Business owners, understand the value of a professional company doing your website. Understand that $1000 on a website is not the "right price". I'm not saying you have to spend $50,000 or even $10,000. But let a professional company quote you a website that will help you grow your business and will fit your budget.
 
And as far as web marketing goes, jump on the bandwagon for online marketing now. Cause your competition already has and trust me when I say that you may not even remain standing when the dust settles.

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