Google has recently updated their algorithm to lower the rankings and penalize content farms. In short, content farms are sites that produce regurgitated low quality content just for the sake of search engine results. While this new update has been successful for the most part, there are some legitimate businesses and blogs who have been caught up in the mess. The intended result of the update was to reduce spam that was often returned in search results. However some sites got penalized even though they weren't using black hat SEO.
You may recall that JCPenny.com and Overstock.com both recently came under Google's microscope for unethical Search Engine Optimization (SEO) tactics. Both companies claimed that the tactics were unintentionally underhanded. However, Google defined their tactics as ‘black hat’ and these companies saw their rankings plummet.
Content farms have plagued Google and Google users for years. The Farmer update is the latest attempt to weed these out from search results .
Defining a Content Farm
When it comes to defining a content farm, the answer can be quite complicated. Most people know a content farm when they see it, but there are other aspects to the argument that is creating problems. The main consensus is that content farms are sites that simply lift content from other sites, but Google has also defined them as sites that create content to just manipulate the search results.
An example of manipulating the search engine involves using a hot topic word as many times as possible in order to drive the page to the top of the search list. While this is the goal of many sites and businesses, it’s difficult to tell where these tactics become black hat and where they can be termed "legitimate" SEO. Since defining content farms or black hat SEO often comes down to Google's opinion, it doesn't matter what you and I think, Google decides what to do and it did.
The latest Google update is not perfect, but it is perhaps necessary. There are a LOT of sites that I would not want to see in my Google search results. Google has communicated that a web development company can write to them to let them know if you are unnecessarily being penalized due to the update and they'll do what they can to help your site not suffer from dropped rankings.
But you know what? I think that if Google doesn't want people spamming it and circumventing it, why doesn't it just publish its algorithm and let us SEO people figure out how to work it. This will make life for us SEO practitioners so much easier.Especially with the new GuaranteedSEO.Services. Just saying!!!!