There are a lot of social networking sites out there. Facebook is right up there in my eyes (and in the eyes of about 500 million others) in terms of interactivity, ability to share content, comment on other people’s statuses, etc. etc. LinkedIn is pretty good too and although it's getting a bit crowded with every recruiter and outsourcing company from India, it overall offers quality content in the form of connections and interactivity. I'm pretty opinionated so blogging fulfills the need I have to opine on things.
Then there are other platforms which I off and on play on; Google Buzz, Digg, Stumble Upon, et. all.
But Twitter is my absolute favorite networking site. Twitter provides:
- total interactivity with multiple conversations all going at once
- access to those companies or people that I want to reach now
- global promotion of any content that I publish, period!
But know that I'm not "tweeting" just for fun! It's a business tool that we use to promote ourselves and our clients. Yep, you as a prospective client will love to hear about our "hassle-free campaign management services. But I digress.
What I want to convey here is that you as a business owner need to get on Twitter, now.
Because Twitter allows you to:
- Brag/showcase/share as much information as you want: We'll prove to you that it is the most “COST-EFFECTIVE way you can generate global visibility for your company
- Engage with prospects and customers: If you have a customer service component, this is the best way to be “agile” and “responsive” to your customers. For all companies Twitter can be leveraged to reach those who are not as easily accessible through normal channels
- Streamline the business development process: I mean how often in the past could you have direct access to the local governor, the top celebrity, the top TV show host, or the CEO of a company?
- Identify alliance partners. Since everyone's talking about what they do and what they sell, what better way to identify alliance partners than browsing Twitter to find prospect alliances?
- Create a referral network: Let's not forget the need for referrals. When people interact and form a "trusted" relation, referrals are just a step away.
- Promote brand awareness: Yep, tell everyone who you are and what you do and why you believe in some cause and how you are a good corporate citizen. People want to hear this from you. By posting it on Twitter, everyone gets to read what you do and who you are.
Don't get me wrong. Facebook is wonderful. Twitter though is totally "now". Chat with multiple people all at once. Promote one message to thousands with just a simple click of the button. Request the forwarding of your message and voilà, several followers jump up to fulfill your request.
Twitter is fun; Twitter provides engagement galore; Twitter is good for business! It may be just my opinion but it's validated by millions!