If you have a Facebook account, you know how fun it is to get connected to friends and family, how easy it is to share information and photos, and essentially stay connected to others, right?
Well, all this "sharing" is making Facebook a huge traffic source for information. Compete Inc, which is a web measurement firm reports that Facebook has bypassed Google to become the top source for traffic. I don't know about Facebook bypassing Google but it certainly appears to be a site from which I personally click on a lot of links to go find information. When a friend posts something on Facebook that is interesting, and it contains a link, how often do you click on that link? I know that I do and I also share it with my friends when it is especially interesting.
So is Facebook now the new "search engine"? Well if others do what I do and if people are indeed going from Facebook to other sites, the I can see how Facebook can become the new version of an informational search engine. So instead of just being a portal to connect friends and businesses, Facebook is perhaps a great information source too.
On a closing note, did you know that recently Facebook reported that it has 400 million active members! If you are a business NOT yet on Facebook, can you calculate the lost opportunity cost?