Social Media Marketing Blog: Press Releases for Small Business Visibility

So many small businesses don't leverage the power of promoting content. Content in the form of blogs, articles and press releases are a sure way to get your website more visible in search enignes.

Press releases are a great way to share information about your company or a product. Using the appropriate keywords in the press release can help boost your search engine rankings and make your site more visible to potential customers.

When adding keywords:

  • Be sure to add them to your headline
  • Make sure that the keywords you choose are relevant to your product or service.
  • Keep your keywords as specific as possible.
  • Be Creative to engage your readers


  • Make the press release informative and interesting.
  • Be sure to share information that will result in an interested party checking out your website.
  • Create a press release on a regular frequency.
  • Post the press release on your website.
  • Promote the press release on various social networking sites.

Content is important to growing your website footprint. Focus on content and you'll see the results. Contact us to learn more about how we can help with your content needs.

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