Social Media Marketing – how it impacts business lead generation,visibility and branding.

Social Media Marketing (Facebook, twitter, online networking, social conversations) and how it impacts business lead generation or visibility or branding.

We marketers always worry about reaching the target audience to generate greater exposure for our products and services. Basically, we worry if we will be “at the right place at the right time”.

Social Media Marketing

But today, if you are a marketer, you should be smiling instead of worrying – the fairy tale about kissing the toad is about to come true. The evolving area of online marketing will bring increased traffic and will zoom up your search engine rankings while reaching target audiences. Yes, I am talking about social media marketing, which is fast becoming the holy grail for marketers.

A recent survey supported by the Social Media Success Summit 2009 emphasizes the use of social media websites as a means to increase exposure and traffic, to build new partnerships, to generate qualified leads (sole proprietors being most benefitted by this), and to rise in search engine rankings while reducing overall marketing expenses.

The top social media tools in use are Twitter, blogs, LinkedIn, Facebook (in that order) but over 50% of the marketers surveyed had ventured into social media marketing only in the last few months.

So listen up marketers, join the Social media bandwagon. Cause if you are targeting business professionals, what better place to let them know about you than on LinkedIn or on business-related blogs and forums? People turn to these when they are desperate and you need to be there when they need you the most!

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