They are calling Facebook’s new feature “Happening Now,” but it looks, acts and functions exactly like Twitter. The only difference I can see is that it’s on Facebook.
Experts say it’s an attempt to launch Facebook into real-time. And, although the Facebook community remains on the fence about this change, business owners are starting to see the advantage.
This is because Happening Now is geared towards “in the moment” things. It’s taking the appeal of Twitter and putting it on Facebook. The result is that businesses can now base the construction their response by a customer’s location.
Not following? Completely understandable as this is not Facebook’s normal thing. Let me break it down for you.
Say Bill is a friend of a restaurant’s Facebook. He eats a meal at the restaurant and likes it so much that he posts a good review to Happening Now. Because the new tool is in real time, the restaurant can automatically see Bill’s praise. The restaurant can choose to take further marketing action now. For example, they can send Bill a coupon via Happening Now for 20 percent off his desert.
Are we starting to see the appeal?
The only argument against Happening Now is that Facebook is not Twitter. And, if Facebook users wanted real-time, they would be tweeting instead of posting. Regardless of this response, it seems Happening Now is here to stay.
And if Facebook can convince its users that Happening Now is really the place to be, results could be dire for Twitter.