Business owners ask me which is better; Facebook or Twitter. I tell them that ideally they need to be on both. Here are the top three reasons your business needs both, Facebook and Twitter:
 
Twitter:

• Very good viral marketing tool
• Allows you to quickly share information
• Content can be found in Google's search results
• Increases brand awareness
• Drives traffic to website when links are used
• Distributes time-sensitive information fast and furious

Facebook

• Good for brand recognition, especially for recognized
• Allows sharing a variety of content including photos,  links, videos, and more
• Allows large number of followers and fans to market product and services.

A presence on both networks allows you to optimize your online presence. Don't settle for one or the other. Leverage both; Twitter and Facebook to get the biggest bang for your marketing dollars.