Well, thank God for Google's announcement that Instant results won't impact current Search Engine Optimization strategies. Otherwise we Search Engine Optimization practitioners would have to relearn and implement new strategies for our clients.
Google's Instant results are provided for searches for every letter typed. So if you are start typing "J", the first link you will see is for Jet's Pizza or if you type in S for whatever you wish to search, you get Sears as the first link in the returned results.
There was a lot of speculation in that Search Engine Optimization practitioners would have to come up with words that could potentially bring up the results that are needed.
But the good news is that we can continue doing Search Engine Optimization for our clients and without fear of their rankings dropping off due to some Google rule that no one understands…