To invest in social media marketing or not to!!!
That is a question that most small businesses face when thinking about social media. But social media usage has skyrocketed and so of course everyone must invest. But how and how much seems to be more of a question.
Studies show that a whopping 70 percent of companies say they use social media, however most of them feel like it is more of experiment than a strategy. While they know that the goal is to maintain an online image, how to do that seems to elude owners.
Still, for those who haven’t jumped on the social bandwagon, 41 percent say they plan to, leaving little room to doubt that using online media is no longer optional for business owners.
In my humble opinion, the reason social media continues to be an experiment rather than a strategy is because business owners don’t seem to understand the value of marketing. Most business owners only think in terms of sales or leads. They don’t place as much importance on branding, networking, and forming a trusted network which can result in sales and leads. Let’s face it, marketing is loosey-goosey; it’s intangible; it’s nothing you can put your hands on; it’s….ok you get my point, right?
However, marketing is an important strategy that requires effort, daily focus (not weekly or monthly), and a comprehensive strategy that is all encompassing. What I mean by all-encompassing is that marketing needs to be multi-channel, multi-faceted. More about that in a future blog….
But just to close out this one, let me emphasize that online marketing is no longer optional. You gotta do it!