Ok, so I'm not surprised that many US reporters and editors use social media sites for researching information for their stories. Research conducted by Cision company shows that Google and Wikipedia make up top sources for reporters researching stories.
Hmm…. Wikipedia? Seriously?
The good news from the same study is that 96% of the reporters go to corporate websites. And interestingly, 89% of journalists use blogs to research their stories.
Thank the lord that "while social media is supplementing the research done by journalists, it is not replacing editors' and reporters' reliance on primary sources, fact-checking and other traditional best practices in journalism" as reported by Heidi Sullivan, Vice President of Research for Cision.
Why do I say "thank the lord"? Well, we all know that microblogging, blogging, and social networking sites are primarily "opinion" driven. If reporters relied on those sources for information for their stories, I would think that accuracy of the content could be in questionable.
But all in all, all these studies continue to highlight our collective dependency on social networks, blogs, and search engines. And even then, businesses aren't making online marketing a priority tactic for the viability of their business. Sigh!