Tag Archives: Social_Media_Marketing

Online Marketing Blog: Engage, Connect and See a Tangible ROI

Disney is a social media giant. With over 200 millions “likes” across its Facebook pages, it is one of the most powerful brands on the web. So, I’ve decided to explore how Disney accomplishes such a feat. In order to do so, we must examine how they engage with their fans and the impact that interaction has on consumers.

Disney builds a community, not just a pitch
If you look closely at Disney’s tweets or Facebook posts, you’ll notice that most of the communications are centered on interacting with fans. Their goal for social media is not to be commercial but, rather, informational. And, you can see this easily. Take their recent Youtube video about creating life-size LEGO models of Toy Story characters. The content of the video wasn’t made to promote that LEGO has a Toy Story line of toys. Instead, it tries to give something back to the fans.
  
  
Disney invests in digital publishing
Disney moves with the times. In just 18 months, it has launched more than a dozen children’s book apps. In fact, Disney Publishing has seven out of the top 10 apps in the Paid Books category. And now that Disney owns Marvel (Yes, you heard me right— Marvel comics.), they are expanding to put comics online.
 
  
Disney sees social media as a powerhouse to use

In today’s age, it still amazes me that people question the benefit of social media. Disney decided to communicate with fans and develop emotional connections with them through their social media strategy. Naturally, what’s bringing people together is a shared love for the brand. But, it’s also deeper then that. Not only are people connecting with Disney; they are connecting with each other, and that goes back to creating a community.
  
Your business can grow through the strategic use of social media. When you integrate social media with other marketing strategies, you can see the ROI clearly in the form of visitors converting into customers. Social media marketing is less about "being there" and more about "what you do when you are there".

"It's not for me", "my business is different and all referral based", or "we're too small" are not reasons not to engage in online marketing. Social and search marketing are imperative to small business growth. It is the most cost-effective form of marketing you can and should leverage. All you need is a strategy, a plan, and a company who knows how to execute the marketing plan.

Contact us today to learn how we can be your  designer radiators marketing partner, regardless of  your budget.

Online Marketing Blog: Show me the Money with Social Media Marketing

Whenever I talk to people about online marketing, “show me the money” is the phrase I often hear. People want proof it works.

Well, I have some— Movies, Egypt, Japan, Anthony Weiner, and so on. Enough said? Let me explain with the Movie example.

Moviefone.com’s list is out, and it includes seven movies that used viral marketing campaigns to promote their premieres. The list includes box offices hits like “The Dark Knight” to promising flops like “Snakes on a Plane.” The thing that remains constant about the films is that all of them have the money to show exactly how much digital marketing works.

So, how did they do it?

According their campaigns, the cause of success was intrigue and mystery. And, to me, that makes perfect sense. Those are the two big factors in a successful promotion. If you look at it from a business perspective, it’s always important to make whatever your selling something people can be curious about.

After all, you don’t just want to promote;; you want to generate a buzz.
 
Take the makers of “Paranormal Activity.” They attributed the success of their $15,000 film to social networks and rightly so. One of the things they did was simply encourage people to review their film in 140 character tweets. By leveraging applications like Facebook, Linkedin, Twitter, YouTube and dozens of others, “Paranormal Activity” was able to gross over $193 million.

Proving once again that there is literally no limit of what one can do with an online marketing campaign… whether it be for a small business or a low budget film. You just need to be able to invest in it to make it work for you. The old adage of "gotta give some to get some" works best here.

Online Marketing Blog: Social Media is Free, Right? Wrong!

Let’s face it; in today’s world, the idea that you can get something for nothing is absurd. So, if you aren’t paying for it, what are you giving up? When it comes to social media, the answer is time.

Whenever you are promoting your services or products online, you shouldn’t be surprised to find yourself spending a bit longer then you originally planned. Answering questions and interacting with customers is an time-consuming job. And if you are doing it yourself, guess how many billion tasks are you leaving undone?

On one hand, it is fun. You know what you are doing is working when people respond back and engage with you. That ripple effect is proof, if anything else. On the other, you find yourself being more and more a social media manager, and it makes you wonder how on earth you are supposed to do, well, everything.
 
And this is why several companies— ourselves included –are encouraging business owners to budget for their online marketing activities.

The idea is that if you want your website to appear in search results, to connect to more visitors or start more conversations, you need to spend an enormous amount of time promoting that. If you find throughout the year that you can’t do it yourself, this calls for hiring someone and having a budget in place will solve that hiccup.

Whether you choose to do this or not is entirely up to you, but we can’t pretend that social media is free. After all, there is a reason for the saying that time is money. And, as a business owner, you must determine how much your time is worth to you. 

Search Engine Optimization Blog: Why Should I Care About FaceBook, Twitter, or Whatever?

For some business owners, technology is passing them by as they are stuck in marketing meetings, revenue reviews, or whatever other daily to do's of business that ails them.  Or business owners are still waiting and watching to see how new media or digital media will affect them.

Businesses that don't get it, are going to get left behind in the dust. 

Why  you ask?

Cause social media marketing is one of the most cost-effective marketing techniques of the new age. Digital marketing or social media marketing can provide global reach (or local if that's all you need), visibility, and brand awareness, which can catapult your company to new heights, if it is used properly. The quick tidbits posted on twitter hourly or daily and the Facebook posts positioning your brand can benefit your company substantially. Leveraging LinkedIn to connect with movers and shakers and decision makers can help grow your sales pipeline.

Business owners must understand the advantage that marketing on these social networks can bring their company. Not only are the media free to use, their daily usage can bring recognition, visibility and traffic to their company's website.

 
Business owners struggling to figure this out, beware!
  
Don't go to your girlfriend's niece because she understands it better than you. Using these services personally and professionally are two totally different things. Marketing your company poorly on a social networking site will get you recognized too, however not in a good way..I might add. 
 
Knowing how to find the right company to market your website to social networks is important and essential in developing your brand and getting visibility for your company. Millions of people are on these social networks and they're talking about their likes and dislikes and their recommendations……you simply need to tap into these conversations to see what you can do to meet the needs of people seeking your products and services.

Don't get left behind in the dust, the dust of your competition speeding by you that is. Leverage new media, combine it with traditional media techniques, and see how your company's visibility grows online!

Search Engine Marketing Blog: Social Networking for Business Works, if Done Right!

More than half a billion users, a huge reduction in advertising expenses, a stable platform for your business promotions and a completely free channel to do your business promotion. Why wouldn't a business see the opportunity in marketing on social networking sites? Not only can you interact with your prospective clients and gain their feedback in an easy manner, you get a chance to build a better relationship AND influence new buying decisions through those relationships.

Social platforms like Facebook, Twitter, and Linkedin have leveled the playing field for small businesses who have fewer resources to gain international or even national or state-wide exposure to prospects. The major advantage they provide is that your products and services get noticed by a whole bunch of people who could not have in the past known about you, at a fraction of the cost of television and radio and for that matter even other traditional means of marketing.

The most impressive aspect of business networking is the ability to directly access decision makers and buyers. And remember the good old days when you had to spend money doing a survey or a product launch pilot to get feedback on a new product or service? Well, no longer do you have to spend money there, just ask your trusted network on the social sites you play on and you'll get that feedback clear, detailed, and free and all in a matter of minutes.

Yes, there are disadvantages like spam, inquiries from unqualified prospects, reading stuff that has no bearing or relevancy to what you do or sell BUT remember, some bad with the good is inevitable.

So what are you waiting for? Yes, social media marketing is important to your industry and his and hers and every type of business you may be in. No, social media marketing is not just limited to service oriented or product oriented or customer facing or customer support organizations. No, it's not just for corporates or for business to consumer or business to business type of companies. Social media marketing is relevant, important, and applicable to all business types.

Remember, it's JUST ANOTHER CHANNEL much like TV, Radio, Billboards, and Direct Mail. But it is one of the MOST cost effective channels out there, at least for now!

 

Search Engine Marketing Blog: I Don’t Think Social Media Marketing is for My Field!

If I had a dime, or rather make that a quarter,  for every time I've heard "I don't think Social Media Marketing" makes sense in our field/business, I'd be a RICH woman!
 
Ok so first, let's look at the facts. Facebook and Twitter are two of the MOST popular social networking websites that are being used globally. Not only are these websites good for keeping in touch with family and friends, these websites are a modern day tool help promote your business or yourself.

Social networking websites are JUST ANOTHER MEDIUM for sharing, spreading and promoting news and information about you, your company, and your product or services. They are NO different than the use of newspaper advertisements, billboards, radio commercials, television commercials or attending networking events. Just like the aforementioned media, social networking websites offer companies the opportunity to reach an audience who may include their prospects.

It's that simple! Why then do companies still think that this doesn't apply "to our field"?

My question back to them when they make this statement to me in a sales call is "Are you looking for new customers". They look at me blankly and say "yes, of course".  If they are looking for customers, why don't think they social networking websites are applicable to their business? Ok, so perhaps there aren't that many people on Facebook looking for say "rubber hoses" or "fuel gages", atleast not yet. But they will soon because companies know that to reach a global audience, there is no cheaper, better, faster tool than the internet and there is NO other media that offers as global a reach and as instant a reach as social networks.

Living in "Automotive town" MetroDetroit, I realize that it's difficult to convince the benefit of social networks to tier one and tier two automotive suppliers who in the past had all their business coming from the Big Three. But the Big Three aren't buying enough anymore and it's time to diversify offerings and extend a more global arm to find new customers and prospects.

It's time to leverage social networks my friends and it doesn't matter what industry you are in, you need to showcase your company, your products, and your services on social networks so that you are visible when prospects come a-searching!

Every one of your employees' is a sales person. Every one of them needs to be not only know how to navigate social networks but also to advertise your company's offerings on it, whether they are at home on a personal computer or at work.  Blocking employees from accessing social networks is like biting your nose to spite your face. Instead, it is so much more effective to set up a corporate policy on social networks, train employees on do's and don'ts, monitor productivity and their online activity in a simple organized fashion, and leverage the power of having each one of your employees telling the world how great you and your company's offerings are. If you are still worried that not every employee can be managed or monitored or will behave appropriately online, select a handful of employees to do your networking in addition to having a dedicated team or an external supplier (like us).

But the bottom-line is this. If you aren't on social networks yet, it's not a problem yet. But if you aren't thinking of getting on social networks in the near future, it'll be a problem for sure. That's cause your competition is either already there or thinking about getting there. Don't believe me? Look around and drop me a line if you don't find ANYONE from your field somewhere online.

 

Search Engine Marketing Blog: Why LinkedIn is One of My Favorite Social Media Websites!

LinkedIn is one of my favorite social networks. Well, it's in the top three, but you may find it interesting that it's number two after Twitter and ahead of Facebook. Yep, I like LinkedIn more than Facebook because of its functionality as well as it's ability to add value to my professional and business needs.

I remember joining LinkedIn way before Social Media websites were popular and when I was employed at General Motors. I don't even remember when I got my first invitation to "link in" but it has got to be a decade or so. Initially it was made up of the select few career professionals who joined it and then sent invitations to each other. Now of course it has grown to become one of the top professional networking sites for working professionals and business owners.

Although LinkedIn doesn't have as many users as Facebook's 500 plus million, there is no other network that offers you detailed information about professionals in every field you can imagine. The data is well organized, well-searchable, and easy to find and use.  LinkedIn's biggest advantage to you, as an individual or company, is that it allows you to showcase your profile with as much detail as you can possibly add. Your profile becomes an impressive presentation of your company, your skills, your education, your accomplishments and your connections. If you have a captivating profile, people are attracted to you and you'll find yourself being connected to others who become a valuable network for you.

The best way to create a captivating profile is by studying other profiles in your field and outside your field. Yes, even profiles that are not in your field can give you ideas to make your profile more comprehensive and interesting. Also, review corporate profiles of your competition and see what they are saying to make themselves look good. Don't copy but certainly use similar ways to create your own corporate profile so that you can stand head to toe in comparison to your nearest competitor. Testimonials are great for attracting attention of the one who may be tougher to convince simply based on your attractive profile. Testimonials from current and past clients, employees, and colleagues are a great way to let others know what people think of you.
 
Focus on building a network that is hand-picked with individuals whom you want to be associated with. Yes, you won't always be able to focus on who you want and may need to add people who don't appear to be "valuable" from a connection perspective but that's ok. You aren't getting charged for each connection you add so why sweat the small stuff?

Start building your network with the people  you already know. Do your research and connect others keeping in mind "givers gain". I'd say focus on quality of contacts and not so much the quantity because that'll bring more value in the long run. Also keep an eye on the suggestions for connections that the LinkedIn database offers (on the right hand side of your LinkedIn screen). These people are offered as possible contacts by the LinkedIn database based on the interests you filled out in your profile.
 
Update your profile frequently to keep it fresh. Send out notes to your connections letting them know if you have information that they find useful. Integrate your twitter feed to LinkedIn because it's a great way to gain the attention of others who may not be in your network directly. Make use of the Answers section to answer other people's questions and post some of your own in a way that engages other people's attention, not spams them.  Use LinkedIn's extensive database to search for company contacts or people whom you wish to reach to showcase what you do and what you sell.
 
And of course, make sure your profile includes links to your websites including your blog. Share a little bit of your personal information that is not "private" and that may interest others.
 
So if you've only been thinking of playing on Facebook and Twitter, perhaps it's time to give some attention to LinkedIn. Trust me, it'll be worth it.

Social Media Blog: Why Search Engine Optimization And Social Media Marketing Go Hand-in-Hand!

Search Engine Optimization (SEO) means preparing your website for Search Engines. With Search Engine Optimization,a company website can be found in the "organic" or non-paid rankings of search engine results for various keywords. Not all keywords will result in your website being on the 1st or 2nd page of leading search engines like Google, Yahoo, and Bing.

I say that a website without Search Engine Optimization is like a car without gasoline. It's dead in the middle of the Internet superhighway, going nowhere, bringing no one to it, and doing nothing of much. When a website is optimized, it becomes the gasoline that allows the website to run on the world wide web.
 
Social Media Marketing on the other hand is a strategy used to share content, invite interactions, and communicate key messages about your company to get visibility. With Social Media Marketing you get a "buzz". Popular websites like Facebook and Twitter allow quick sharing of content which drives traffic and brand visibility.
 
To get succesful online, you cannot choose one or the other. When done properly, Search Engine Optimization and Social Media Marketing can help you maximize your online investment and increase your visibility.

Businesses doing only one or not doing anything with their websites have no chance of being found.

Social Media Blog: Get ready to leverage Social Networks like Twitter. It’s way past time if you aren’t leveraging social media marketing strategies to grow your business.

So Twitter's growing and recent statistics show that over 60 percent of Twitter registered accounts are from outside the US. Not surprising if you've been playing on Twitter and have seen the growth in your own non-US followers.

In addition to the fact that Twitter is available in several languages such asFrench, German, Italian, Japanese and Spanish, I think that it's growth can be attributed to it's simplicity and accessibility.
 
If you are a US business owner, you are wondering how this can help you if over 60% Twitter users are outside your "target" market.
 
So then let's take a look at the numbers.

Assumptions:

  1. Twitter has 50,000,000 (50 million) users
  2. Twitter has ~ 60% users outside of the US so US based Twitter users = ~ 20,000,000 (20 million)
  3. Twitter's active users are approximately 21% so US active* Twitter users = ~ 4,200,000 (4.2 million)
    *Active users are those who follow at least 10 people, have 10 followers, and have at least tweeted 10 times

Based on the above assumptions as a US business owner, you have access to 4.2 million users through Twitter. Agreed that every state has a different number of Twitter users.

But let's just assume that each state had an equal number of Twitter users.

That means that if you want a "local" audience, you have access to 84,000 Twitter users in your state alone. Drill that down further and especially if you are in a metro-area, you can safely assume that your audience is at least 50% of the 84,000.

Now think about how much money you are spending on the "local" yellow pages, direct mail, and local advertising campaigns. Then compare the "cost" of those traditional methods and then compare the cost of doing online marketing using experts (like us).

Have you arrived at the same conclusion that Ford, Dell, and other companies have arrived at?

It's a fact! Social networks provide GREATER REACH at LOWER COST.

It's time to move beyond the excuses like "no-time", "no-money", "no-skills" and it's time to outsource your social media campaigns to companies like ours who provide hassle-free management, lower cost implementation, and results. We've got your Internet Marketing needs understood and have finessed solutions that work.