Tag Archives: Twitter

Online Marketing Blog: Fired Over a Tweet – Would You Do Differently?

The tweet was innocent enough, nothing like the recent fiasco of Congressman Anthony Weiner. All Vanessa Williams typed into her 140 characters is "We start summer hours today. That means most of the staff leave at noon, many to hit the links. Do you observe summer hours? What do you do?"

However, it was this tweet that resulted in Ms. Williams loosing her job. What gets to people the most about the situation is how severely it was handled. Instead of reprimanding Ms. Williams, they fired her, and people are yelling foul!
 
But was it?

There is a reason why the term “reputation management” is around. The damage that can be done to a brand online is the worst kind. It often turns viral, and the result is instantaneous. But there are ways to minimize this damage or eliminate it entirely, making a flipside to the argument. As in, if the company knew more about social media, then they wouldn’t have been so hard on Ms. Williams.

So, what should have they done?

I, personally, wouldn’t have fired her. According to the news report, Ms. Williams was newly employed. And, I don’t know how you feel about new hires, but I never expect them to know right away how to manage their job.

To correct this particular situation, all I would require her to do is a digital clean up. She needed to inform the online community other details, such as explaining that the only time employees leave early is after they complete forty hours. This solves the problem without costing Ms. Williams her job, and it also saves me, as the employer, the hassle of finding someone new.

But if anything is to be learned here, a situation like this demonstrates the need of social media training. Perhaps Ms. Williams wouldn’t have written as she did if she had been taught otherwise. Simple steps, such as developing a code of rules for one’s employees, can often be the preventive measure.

In any case, it is unfortunate that the lack of such costs people like Ms. Williams their jobs. Hopefully, in the future, we will see less of stories like hers as people get smarter about what to say and what not to say on social media channels.

(Of course, you can always call us to set up a training session to teach this etiquette to your employees – 🙂 )

Search Engine Marketing Blog: Social Networking Not for You?

Companies are still not leveraging the power of social networking and the reasons include lack of understanding, lack of awareness of the power of social networking and perhaps the fear of the unknown.  Time and time again, I ask my prospects and clients "how many sales people do you have in your organization". And time and time again they give me a number that is much smaller than their company's total number of employees.  When I point out that each and every one of their employees is a "sales person", they are a bit embarrassed and also a bit perturbed as they never thought about it like that.

Companies are afraid to embrace social networking for more reasons than one. Most claim that they need to know the return on investment (ROI). This shows that their biggest reason for not embracing social networking is that they really don't understand the benefits. Companies are also afraid of employee abuse and not being able to determine who is doing what during company time.

The benefits of getting each and every employee of yours on social networks are many. Yes, there is potential for abuse too and I won't ignore that. However when employees are empowered, policies & procedures are put in place, and monitoring tools (kind of top video monitors for babies) are deployed, employee abuse can be managed appropriately.

Each employee can become a brand ambassador for your company helping build your company's brand awareness and brand visibility. By getting every employee trained on the various nuances of Twitter, Facebook, LinkedIn, and other social networks, your company will see an increase in connections & lead generation activity. And when each one of your employees engage with customers using social networks, you can build better customer loyalty and relationship.
 
Social networks become a great way for your employees to spread good PR about your company and its offerings. It also allows them to learn what's happening in the marketplace, see what your competitors are doing, and hear what the customers are saying. The fear of the unknown comes in when companies fear "negative" feedback from their customers who may choose to share their displeasure over something, on social networks. However, this is a great way to actually hear the negative feedback, offer a solution, implement a corrective course of action for the future, and turn the customer around to make him or her your biggest proponent.

And don't feel that you have to take the "each & every" recommendation to heart. It may be difficult to "train" each and every one of your employees to be a brand ambassador. There just may be a few employees whom you want to hide from prospects & customers due to lack of communication or "customer service" skills. By all means hide them for the greater good!

I believe that companies must embrace this new way of doing business or be left behind. Are you ready?

Internet Marketing Promotion Blog: Do you like the Twitter Facebook App??

Ok so on Twitter, of course I'm following more strangers than I'm following friends. Maybe because some of my friends aren't on Twitter. Maybe because I don't want to follow friends on Twitter, I want to follow others who will become friends. But Twitter seems to think that instead of following strangers, people will find tweeting more fun if they can find their friends on Twitter. So they added a Find Friends feature which allows you to find Facebook and LinkedIn friends to Twitter.

You can find which of your friends are on Twitter using the Twitter Facebook. You can follow them instantly or add them to a list. Of course you can also post tweets directly to Facebook's pages when posting to your Twitter profile.

Twitter LinkedIn shows you which of your Linkedin connections are on Twitter. You can follow them and also post tweets on Linkedin.

Ok so! If you are my friend, now I can be your friend also on Facebook, and connect on LinkedIn, AND follow you on Twitter.

Uh but why do I NEED to connect with my same friend everywhere???

Social Media Blog: Buying Twitter Followers? Really???

I keep getting these spam messages telling me how I can quadruple my Twitter followers in minutes. And a Google search reveals numerous websites giving you the option of BUYING Twitter followers. And all I can say is Really???

It's ludicrous and totally pointless to "Buy" followers. What would the point be again? Does anyone really believe that growing followers inorganically by paying for them will provide any value?

The whole purpose of social networking websites is having the opportunity to network with others online. Leveraging your network to spread your company mission, product and service information, and bragging about how good you are, are all relevant only when there's someone willing to listen, engage, and take some kind of action. When you buy followers, you see a growth in the number of followers but the end benefit is completely missing.

You wouldn't "buy" networking connections in a face to face networking session would you? Well then don't do it online either. There's no purpose to it. Be a smart social networker. Engage and pour your sweat and blood (not literally of course) to get noticed organically. Establish credibility through dialog and an exchange of ideas. Then and only then social networking will make sense AND provide a return on investment.

Social Media Blog: If Buzz not a Facebook or Twitter Rival, then what is it for?

Since Google Buzz's launch a few days ago, most people opined that Google's newest plan to engage in the social networking arena was to give Facebook and Twitter a run for their money. But Google VP of product management, Bradley Horowitz, assured critics & others that that was not their plan. Hmmmm…..

He said that Google's Buzz is focusing on creating "conversation" which is missing in most other social networks.

Double hmmm!
 
Horowitz emphasized that for Google's  Buzz conversation and engagement was the focus and it wasn't just about checking or updating status like people do on Facebook or Twitter. Google also plans to create services around that engagement and interaction.
 
OKAY! So the Buzz is different according to Google. But I just don't see the difference yet; at least not from the standpoint of engagement. I engage with people on Twitter. I do a lot more engagement with people on Facebook than I do on Twitter. I've checked out Google's Buzz and I see the same kind of opportunity to engage. Except now I can stay on the Buzz and also email people.

Anyone want to enlighten me as to what I'm missing that's so special about the Buzz that it fills a "market need"?

Social Media Blog: Lost Opportunity Cost from Not Leveraging Social Networks

Let's do the math:

  • Approximately 400 million users on Facebook – most are active users
  • Approximately 75 million Twitter users of which about 15 million are active Twitter users
  • Approximately 60 million LinkedIn users

(Note: I didn't do the research to come up with the statistics. These came from smarter people who love digging into data)

So why are you NOT on social networks?
 
Are these your reasons?

"Ah, our industry doesn't have too many computer savvy people"

"Advertising provides us really good ROI, no point in changing what works"

"No one searches on Facebook, isn't that just for family stuff?"

"We spend about $60K in trade shows and industry publication and it works".

"No time."

"Can't afford it"
 
Let me summarize the lost opportunity cost as follows:

  • If your competition is on Facebook and you aren't, guess who'll get the inquiry when a need arises?
     
  • If you aren't found on the first page of Google, Yahoo or Bing but your competition is, no question about who'll snag that client.
     
  • If you aren't engaging with your constituents, guess who'll get the edge? Yep, your competitor who is engaging.
     
  • If you aren't listening to conversations about your company's products, calculate how much you will be spending on damage control.


Get online. Get engaged. Listen to conversations about your brand.

 

Social Media Marketing Blog: Twitter.com Hacked by Iranian Cyber Army? Ooh that hurts!

Every 2-3 minutes, over a 15-20 minute period, I kept trying to load Twitter and nothing would load. So I thought oh perhaps my internet connection is down. But no, everything else was working and all other sites were coming right up.

Then I went to google alerts to see if anything was reported on Twitter being down. Again, no news so I just ignore it. Then I asked a friend in India if Twitter was coming up for him and he said no. He dug around and found a "developing" story on Techcrunch.com about Twitter being hacked.

Techcrunch.com reported that Twitter was hacked and the following message was posted on it:
 

Iranian Cyber Army

THIS SITE HAS BEEN HACKED BY IRANIAN CYBER ARMY

iRANiAN.CYBER.ARMY@GMAIL.COM

U.S.A. Think They Controlling And Managing Internet By Their Access, But THey Don’t, We Control And Manage Internet By Our Power, So Do Not Try To Stimulation Iranian Peoples To….

NOW WHICH COUNTRY IN EMBARGO LIST? IRAN? USA?
WE PUSH THEM IN EMBARGO LIST ;)
Take Care.

 

Hmmm……….Twitter hacked? Twitter, everyone's beloved, the favorite child of Social Media Marketers, the one that is in the limelight. That Twitter with it's big name geniuses can't protect itself from hackers?

Twitter's back online now and it's interesting reading all the tweets on what happened when the defacement message appeared on Twitter. All I can say is this is embarrassing!