Business owners ask me which is better; Facebook or Twitter. I tell them that ideally they need to be on both. Here are the top three reasons your business needs both, Facebook and Twitter:
- Very good viral marketing tool
- Allows you to quickly share information
- Content can be found in Google's search results
- Increases brand awareness
- Drives traffic to website when links are used
- Distributes time-sensitive information fast and furious
- Good for brand recognition, especially for recognized
- Allows sharing a variety of content including photos, links, videos, and more
- Allows large number of followers and fans to market product and services.
A presence on both networks allows you to optimize your online presence. Don't settle for one or the other. Leverage both; Twitter and Facebook to get the biggest bang for your marketing dollars.