Website development strategy
Monday, January 7th, 2008| I need help with my web site, but I have a limited budget!
I hear this day in and day out from people who are seeking web site assistance. People want their web sites to be beautiful, get a lot of traffic, generate a lot of visibility, make a good impression, and essentially generate revenue.But do they want to spend any money towards it? Nope! Almost every business owner wants all of the above but all of them have a limited budget. I understand that no one has excess money to throw away. But web sites cost money to create and maintain. Gone are the days when you have to pay for technology consultants at a rate of $100 or $150 per hour. But spending less than $500 on a web site presence may not necessarily get you much further either. That’s why it is important for web site owners to first create a web strategy to understand the role that they want their web site to play in their business growth plan. Once a business owner creates a web strategy, they can understand the need for setting aside a budget to handle web site related tasks such as regular updates, content writing, content management, and basically what they need to do to get a functional web site. Another area where a strategy is necessary is in the area of online marketing. Search engine optimization, paid marketing, public relations, etc. are all online marketing strategies that are geared towards bringing targeted traffic to the web site. Business owners need to create a strategy to understand what this all means and how to accomplish it using outside experts. If you face ongoing challenges such as inability to manage web site content, lack of targeted traffic, manual processes, no client database, etc. etc. it’s time for you to create a web strategy and determine next steps. Even though you may be technology savvy or can find the time to work on your web site, is that really where you want to spend time? Isn’t your time better spent prospecting for new clients? A web strategy and working with web technology experts will enable you to create a robust online presence, reduce manual processes, and create new revenue. Contact Us to see how we may be able to help you get a web site at cost effective rates. |




